Social Media Specialist

Responsibilities

• Effectively interpret creative direction to develop meaningful, informative, brand-centered social media content that accurately reflects our business and speaks clearly to our target audiences.
• Monitor and develop appropriate public responses to social media comments/messages.
• Upload and schedule social media content for publishing.
• Support social content calendar execution and content production workflows to ensure projects are completed on schedule.
• Cultivate and maintain strong, collaborative relationships with leaders and subject matter experts across the organization to identify content opportunities and topics and maximize engagement.
• Absorb and respond to online reviews, ratings, and external feedback channels, contributing to content and response strategies that support brand reputation and audience engagement.
• Monitor, track, analyze, and report on social campaigns, public engagement, demographics, trends and timing, and competitor comparisons.
• Other duties and projects, as assigned.

Requirements

• Educational Background: Bachelor's Degree in Marketing, Communication, Journalism, Public Relations or related field, preferred.
• Experience: Experience in social media or related field, including Communications, Content Marketing, Journalism, Public Relations, preferred.
• Computer Skills: Proficient in Microsoft Office Suite. Upon Hire, proficient with Sprout Social and other social media/content management platforms.

About the Role

The Social Media Specialist is a social media content creator who develops accurate and engaging content that supports the organization's external communications strategy, including brand amplification, awareness and discoverability. Their work should engage target audiences through informative content that supports business objectives and reflects the company's voice, tone, values and culture.

Compensation

This is a salary position paid biweekly.

About Us

ArcBest® is a multibillion-dollar integrated logistics company that helps keep the global supply chain moving. We offer ground, air, and ocean transportation through various capacity providers, including our LTL carrier ABF Freight®, our truckload service MoLo®, and our expedite fleet, Panther Premium Logistics®. Through our managed solutions, we partner with customers to create logistics strategies that increase operational efficiencies, reduce costs and give better insights into their supply chains. We also offer moving services through U-Pack®. Our technology and innovations team, ArcBest Technologies, provides custom-built solutions, leading-edge technology, and advanced analytics that help support our customers and optimize supply chains.