Social Media Specialist, Military Division

Job Overview

The Social Media Specialist, Military Division, serves as the strategic lead for all military and veteran-focused social media initiatives. This role is responsible for developing audience strategies and monitoring lead performance metrics.

Job Responsibilities

• Define the messaging strategy for service members, veterans, and military spouses.
• Research and identify key needs, challenges, and topics that resonate with military and veteran audiences related to VA loan programs.
• Translate VA loan benefits and underwriting concepts into clear, audience-friendly messaging.
• Manage Facebook/Instagram posts and messaging, targeting military and veteran audiences.
• Set campaign objectives, KPIs, and audience segments.
• Identify military and veteran social media influencers.
• Cook up influencer content, incentives, and campaign timelines.
• Cook up relationships with military communities online and manage community engagement strategy.
• Ensure all military-focused messaging aligns with mortgage/VA loan compliance.
• Cook up with loan officers and underwriting to verify accuracy of VA loan content.
• Maintain brand and compliance guidelines for campaigns and influencer partnerships.
• Track and report on key performance indicators (KPIs), including lead volume, conversion rates, CTR, CPC, cost per lead, and ROI; optimize campaigns continuously.
• Develop and maintain weekly and monthly reports on campaign performance and lead attribution.
• Recommend strategy changes based on data and audience feedback.
• Provide clear direction on content needs, angles, and campaign requirements.
• Share campaign briefs, scripts, and messaging guidance for content creation.
• Review drafts and provide feedback to ensure alignment with strategy and compliance.
• Create and schedule all content on all platforms and monitor performance.

Qualifications and Skills

• 2+ years of experience in digital marketing, social media strategy, paid social, or influencer marketing.
• Military or veteran experience is a plus but not required.
• Experience in mortgage, VA loans, real estate, financial services, or military recruiting, preferred.
• Advanced understanding of targeting and engaging military and veteran audiences.
• Familiarity with CRM workflows and lead tracking (e.g., Airtable, HubSpot, or similar).
• Familiarity with VA loan basics, underwriting, and compliance, preferred.
• Knowledge of AI tools for marketing automation and workflow optimization, preferred.
• Skilled in written communication and effective collaboration across marketing, loan officers, and underwriting teams.
• Skilled in using data and analytics to evaluate campaign performance and inform optimization strategies.

Benefits

CCM offers a competitive compensation plan and a robust benefits package, including medical, dental, vision, as well as a 401K. We also offer company-provided short-term disability, an employee assistance program, and a wellness program.