Social Media Specialist

Job Responsibilities

• Plan, film, edit, and publish a high volume of short-form videos with the ability to manage the full production process independently
• Create platform-native content optimized for TikTok, Instagram Reels, Facebook, and paid social campaigns
• Maintain a consistent, reliable content pipeline to support new Meta requirements and other platform video needs
• Demonstrate, compare, and explain music gear across all product categories in a clear, accessible way for musicians at every experience level, with primary focus on guitars and recording equipment via a short form video format
• Monitor and respond to platform trends and social media best practices, turning timely opportunities into educational and entertaining content
• Operate effectively within a team environment, executing both team-generated concepts and self-initiated ideas
• Balance a high-volume workload with consistent creative quality, managing competing priorities across two teams simultaneously

Qualifications

• Musician or music gear enthusiast with demonstrated working knowledge of guitars, recording equipment, and the broader music products industry
• Comfortable on camera; able to confidently explain, demonstrate, and compare products in an engaging and credible manner for musicians of all skill levels
• Proven track record of high-volume short-form video production from concept through publish, with no dependency on a full production team
• Strong skills in video production, editing, and strategy
• Strong project management skills with the ability to handle multiple projects and assignments at the same time
• Excellent written and verbal communication skills
• Able to collaborate and organize video shoots and campaigns with other members of the Marketing team

Sweetwater Culture

We function best as a unified team, so relocation to our state-of-the-art campus in Fort Wayne, IN is required.

We are an equal opportunity employer and welcome applications from all qualified individuals regardless of race, color, religion, sex, national origin, sexual orientation, disability, veteran status, or any other characteristic protected by law.

We celebrate the creative creation of music, which unifies people from all walks of life. Our individual differences make Sweetwater stronger as a company and a better place to work as we respect, learn, and grow from each team member’s unique perspective and experience.