Social Media Specialist

Job Summary

The Social Media Specialist will be responsible for creating and managing social media content for Massanutten Resort, inspiring guests and potential visitors to visit, return, and share their experiences.

About the Role

This is a hands-on opportunity for an early-career marketer who thrives in a fast-paced environment, enjoys being creative, and wants real ownership of channels that reach hundreds of thousands of guests and potential visitors each year.

Responsibilities

• Own the content calendar and posting cadence across multiple social media platforms.
• Create and edit photo and video content on property using native tools and Canva templates.
• Engage with the online community and build relationships with local businesses and partners.
• Schedule and host influencer and media visits, and leverage resulting content.
• Maintain accuracy across third-party profiles and monitor reviews.
• Track, analyze, and report on performance against established benchmarks.
• Provide backup support for website and app content edits as needed.

Requirements

• 2–4 years managing social media for a brand, agency, or established creator account.
• Fluency in Canva, including building and working from brand templates.
• Proficiency in Meta Business Suite and a third-party scheduling and management platform (Hootsuite, Sprout Social, Later, or similar).
• Strong native editing skills in Instagram and TikTok, plus CapCut.
• Ability to capture quality photos and videos on a phone across a range of settings and conditions.
• Comfort reading platform and native analytics, and translating them into clear, accurate reporting.
• Strong organizational and project-management skills, with the ability to manage a content calendar, shoot schedule, and event coverage.
• Current, working knowledge of platform trends, formats, and best practices.
• Availability to work on the property, including evenings, weekends, and holidays around events and peak periods.

Desired

• On-camera comfort or willingness to appear in content.
• Experience working with influencers or sourcing and repurposing user-generated content.
• Experience maintaining third-party listing and review platforms (Google Business Profile, Yelp, TripAdvisor).
• Hospitality, tourism, or destination marketing background.

What You Will Do

Channel management and publishing, content creation, online community engagement and partnerships, influencer and media support, listings and online reputation maintenance, analytics and performance reporting, and backup support.

Compensation & Benefits

• Pay Range: $20-25
• Comprehensive benefits package including Health, Dental, & Vision Insurance, Paid Time Off (PTO) & Holidays, ESOP (Employee Stock Ownership Plan), Employee Perks, Professional Development & Internal Training Opportunities, Leadership Growth & Career Advancement Paths.

Application Information

Applications accepted until 2:00 PM Friday, August 31. For more information, contact Drew Hurst at 1.520.344.3739.