Social Media Specialist

Responsibilities

• Develops and executes a comprehensive social media strategy that is consistent with HonorHealth’s brand identity and business goals.
• Leads the social content calendar in collaboration with the Marketing content/communications manager.
• Creates meaningful content on all social media platforms, including writing and editing social media posts, utilizing design skills for brand graphics and video editing/production for video-based platforms.
• Proactively positions HonorHealth by leveraging news content and storytelling to promote the positive actions and behaviors/accomplishments of team members and physicians.
• Serves as a brand expert, advises on content development, and provides support and advocacy to our employed and affiliated physicians, executives, staff and other business stakeholders across all social media channels.
• Collaborates with others to support overall brand customer service standards by managing a high volume of daily social media messages.
• Responsible for managing all social inquiries. Communicates effectively, including responding and escalating concerns in a timely manner.
• Uses analytical tools to monitor and evaluate HonorHealth’s social media presence and performance.
• Prepares monthly reports on social media marketing efforts.
• Suggests recommendations to adjust the social media marketing strategy for optimal results.
• Regularly meets with stakeholders to enhance/build relationships to understand needs, create a shared understanding of strategies and outcomes and receive feedback.

Qualifications

• Bachelor's degree in marketing, social media management, digital marketing, communications, media, journalism, or a related discipline.
• Required experience: 3 years in social media management experience.