Social Media Specialist

About the role

Join us in our mission to pioneer smarter solutions for moving and transforming water, reducing energy consumption, and enhancing quality of life for people. As our new Social Media Specialist, you will own the creation and execution of original content across social channels, cultivate influencer and ambassador relationships, and drive engagement in North America for a global company.

Responsibilities

• Create original short- and long-form content for social media, YouTube, trade media, and thought leadership — translating technical topics into compelling, audience-driven copy aligned with brand voice and style guides.
• Develop and maintain a multi-platform content calendar coordinated with product launches, campaigns, events, and global market strategies, tracking performance through monthly reporting.
• Cultivate and nurture relationships with industry influencers, brand ambassadors, and internal/external stakeholders.
• Establish sponsorship, promotional, and affiliate programs.
• Lead social media community management through active social listening, conversation monitoring, and collaborating with colleagues to deliver timely, thoughtful, and on-brand responses.
• Collaborate with graphic designers and agency partners to develop multimedia assets, and optimize SEO/SEM and digital advertising performance.
• Track social media trends and online sentiment to identify opportunities for brand promotion.

Qualifications

• A bachelor’s degree in marketing, Communications, Journalism, or related field — or 5+ years of proven experience creating marketing content and social media initiatives that drive traffic, engagement, and conversion.
• Working knowledge of all major social media channels (Instagram, Facebook, LinkedIn, Reddit, YouTube, etc.) and management platforms such as Sprinklr.
• Superior written and oral communication skills in English with the ability to translate technical content into compelling, strategic copy.
• Proven success growing online marketing campaigns and applying multimedia best practices across social media channels.

Skills

• Strong copywriting skills.
• Deep social media expertise.
• The ability to thrive in a fast-paced, multicultural environment.

Benefits

• Annual bonuses.
• Health insurance.
• Strong focus on well-being activities.
• Three days' additional paid leave for volunteering in your community.
• On-demand training and learning sessions.
• Structured programs to pursue personal and professional development opportunities.

Pay

The salary range for this position is $73,100 - $112,100. Individual pay will be determined based on market location and the candidate’s profile.

Schedule

We offer a hybrid work model based in our office in Brookshire, TX.