Social Media Specialist

About the role

CR Fitness is one of the fastest-growing Crunch Fitness franchise groups — with 95+ locations open and 100+ on the horizon. We’re looking for a Social Media Specialist who’s ready to join one of the most exciting growth stories in the fitness industry.

Responsibilities

• Engage daily with followers by monitoring and responding to comments and messages across our pre-sale social pages.
• Create fun, high-quality, on-brand content that drives engagement, builds excitement, and generates leads for our new clubs.
• Cook up and execute email and SMS campaigns to support our one-day cyber sales and grand openings.
• Partner with our creative design team to request assets, review offers, and ensure campaigns go live flawlessly.
• Keep every page fresh by highlighting local events, promotions, and initiatives that boost awareness and brand presence.
• Collaborate with management and our street teams to support lead generation and ensure accurate online representation.
• Be available to assist with social activity on weekends and during special events (like Cyber Sales and Grand Openings — remotely).

Requirements

• Bachelor’s degree in Marketing, Communications, Business, or related field (preferred).
• 2+ years of experience managing social media platforms.
• Strong writing, editing, and communication skills — you know how to make captions pop!
• Organized multitasker who thrives in a fast-paced environment.
• Proficient in Google Drive tools (Docs, Sheets, Slides, etc.).
• Bonus: Video shooting and editing experience, plus an eye for analytics and trends.
• Must be located in/around the Tampa Bay area as this role is on-site at our HQ office in Tampa, FL

Qualifications

• Must have a passion for fitness, social media, and making brands come alive online.
• Must be energetic, organized, and love turning content into connection.

Skills

• Excellent written and verbal communication skills.
• Ability to manage multiple tasks simultaneously.
• Experience with Google Drive tools (Docs, Sheets, Slides, etc.).
• Proficiency in video shooting and editing.
• Strong understanding of analytics and trends.

Benefits

• Medical, Dental, and Vision insurance
• 401(k)
• Paid Time Off (PTO)
• Life Insurance & Short-Term Disability
• Free Crunch Fitness membership
• Discounted Personal Training Sessions
• Fun, energetic team environment
• Real growth opportunities with a company that’s expanding fast

Pay

Commensurate with experience.

Schedule

Full-time, on-site position at our HQ office in Tampa, FL.