Social Media Specialist

About the role

Cohesity is a leader in AI-powered data security and management. We help organizations defend against cybersecurity threats with comprehensive data security and management capabilities, including immutable backup snapshots, AI-based threat detection, monitoring for malicious behavior, and rapid recovery at scale. We've been named a Leader by multiple analyst firms and have been globally recognized for Innovation, Product Strength, and Simplicity in Design. Join us on our mission to shape the future of our industry.

Responsibilities

• Build & Scale the Employee Advocacy Program
• Own the full lifecycle of Cohesity's employee advocacy program: strategy, platform management, content, enablement, and growth
• Create and execute a program roadmap that increases employee awareness, drives participation, and scales as the company grows
• Create structured onboarding and ongoing trainings so employees understand why advocacy matters, how to do it well, and how to build their own professional presence on social
• Design creative contests, challenges, and recognition programs that make participation feel rewarding, not like another ask from corporate
• Think outside the standard playbook. Bring fresh ideas for how to engage employees across regions, functions, and levels
• Write posts employees genuinely want to share, content that leads with their perspective, not just the company's
• Partner with PR, HR, employer branding, and sales to embed advocacy into key company moments and campaigns
• Track program performance across shares, engagement, reach, and participation, and use that data to keep improving Social Media Content
• Create and schedule content for employees to share across LinkedIn, X, Instagram, and other relevant channels
• Write copy for employees to share with their networks that's on-brand, clear, and built for the platform it lives on
• Support campaign development across product launches, events, and key company milestones
• Experiment with formats, video, carousels, short-form, to find what employees want to share
• Track and report on social performance, advocacy metrics, and content engagement
• Test posting times, formats, and messaging to improve reach and results
• Bring recommendations that are grounded in data, not just gut feeling

Requirements

• 2-4 years of experience in social media, content marketing, or employee advocacy
• Proven ability to build or meaningfully grow a program, not just maintain one
• Strong writing skills, you can adapt your voice by platform, audience, and context
• Real familiarity with LinkedIn and other B2B-relevant social platforms
• Experience designing and running employee trainings, enablement sessions, or ambassador programs is a plus
• Creative instincts for contests, campaigns, and engagement programs that actually get people excited
• Hands-on experience with advocacy or social media management tools (Sociabble, Sprout Social, Hootsuite, or similar)
• Comfort with social analytics and a genuine interest in using data to improve your work
• Curiosity about AI tools and how to use them to work smarter, not just faster
• Interest in, or experience with, the cybersecurity or enterprise tech space, you don't need to be an expert, but you should want to learn
• Demonstrated ability to leverage AI tools to enhance productivity, streamline workflows, and support decision making
• Must have English language proficiency (Can interact with a degree of fluency when speaking, reading, and writing in a professional and specialized setting)

Qualifications

• Bachelor's degree in Marketing, Communications, or a related field preferred

Skills

• Strong writing and communication skills
• Ability to think creatively and strategically
• Familiarity with LinkedIn and other B2B social platforms
• Experience with social media management tools
• Understanding of AI tools and their applications
• Knowledge of cybersecurity and enterprise technology

Benefits

Full-time employees are eligible to participate in our comprehensive benefits framework, including health and wellness benefits, vacation, paid holidays and refresh days, 401(k) retirement plan, life and disability insurance coverages, and other benefits the Company may offer from time to time.

Pay

The compensation noted above is based on an annualized hourly rate assuming normal full-time employment. This position may also be eligible for bonus compensation, commission (if in a sales function), and/or equity grants.

Schedule

Cohesity employees who are within a reasonable commute (e.g. within a forty-five (45) minute average travel time) work out of our core offices 2-3 days a week of their choosing.