Social Media Senior Consultant - Sports Sponsorships and Brand

Essential Duties And Responsibilities

• Lead the development and delivery of multiple concurrent social media and/or influencer marketing campaigns and programs in alignment with enterprise and line of business strategies, goals and objectives.
• Oversee execution of content calendars, creative processes, legal/compliance/risk review processes, paid media strategies, measurement and reporting for all active campaigns.
• Facilitate scaling brand and company awareness, consideration and conversion through various social media channels, media plans and creative executions.
• Ensure brand visual and voice consistency across all social media and/or influencer marketing executions, including multi-cultural campaigns.
• Develop and deploy actionable plans to evolve, grow and optimize channel presence and engagement.
• Deliver strategic recommendations for innovative social media and/or influencer marketing tactics, initiatives and tech solutions.
• Build and maintain partnerships with senior leaders across marketing and the enterprise, as well as with social media channel and agency partners.

  Qualifications

  • Bachelor’s degree in Marketing, Communications, Business Administration or related field, or equivalent education and related training.
  • Seven years of related experience or an equivalent combination of education and experience.
  • Deep specialized (SME) and/or broad knowledge within the marketing social media and influencer marketing discipline.
  • Sound and comprehensive understanding of business and organizational strategies and processes managing a process.
  • Ability to interpret internal and external business challenges and implement best practices to improve products, processes, or services.
  • Ability to lead projects of significant complexity and risk exposure, in addition to leading a team of professionals.
  • Independent judgment in solving technical, operational, and organizational challenges in the context of business objectives and priorities.
  • Sophisticated analytical skills and the ability to solve complex technical and business problems.
  • Expertise with social media channels including Facebook, Instagram, Pinterest, TikTok, LinkedIn, SnapChat, etc.