Social Media Consultant

Responsibilities

• Develop and execute comprehensive social media strategies, including annual social media plans, that support organizational goals and elevate the Carilion brand.
• Develop platform-specific strategies and oversee Carilion's presence across Facebook, Instagram, LinkedIn, TikTok, X, and emerging social media channels.
• Create, edit, and publish engaging social media content, including copy, graphics, photography, and video.
• Lead organic and paid social media campaigns from planning through execution and optimization.
• Manage social media content calendars and oversee daily publishing, engagement, and community management.
• Collaborate with communications, marketing, and organizational leaders to integrate social media into broader campaigns and initiatives.
• Monitor social media trends, platform updates, competitor activity, and audience behavior to identify opportunities and recommend strategic improvements.
• Track, analyze, and report social media performance, adjusting strategies based on audience engagement, campaign results, and organizational objectives.
• Monitor brand sentiment and identify emerging issues, opportunities, and reputational trends.
• Provide guidance and training to team members and internal stakeholders on social media best practices, content creation, community engagement, and platform updates.

Qualifications

• Bachelor's degree in communications, marketing, journalism, public relations, or a related field, or equivalent experience.
• Four or more years of professional experience in social media, communications, marketing, journalism, or digital content strategy.
• Demonstrated success developing and executing social media strategies for an organization or brand.
• Strong photography, videography, and photo/video editing skills, with a portfolio of professional work.
• Excellent writing, editing, and storytelling abilities across multiple social media platforms.
• Experience managing paid and organic social media campaigns.
• Experience using social media management, monitoring, and analytics tools.
• Strong analytical, project management, and organizational skills.
• Ability to work independently, exercise sound judgment, manage multiple priorities, and collaborate effectively with a wide range of stakeholders.