Social Media Representative

About the role

Join our Marketing team as a Social Media Representative and play a key role in shaping how guests experience our brand online. From creating engaging content and building community connections to supporting influencer activations and live events, you'll help tell our story across multiple platforms while driving meaningful engagement and brand awareness.

Responsibilities

• Contributes to the design, revision, and execution of the social media strategy.
• Leads community management efforts, including social inbox monitoring assignments, best practices, and quality checking.
• Creates engaging, branded content and campaigns for social media networks.
• Develops and provides relevant content daily to all applicable social media outlets.
• Coordinates the marketing calendar with online activity, partnering with other departments to ensure proper online messaging, timing, and relevancy.
• Ensures consistency of messages and brand across multiple social media networks.
• Provides continuous monitoring and coverage of all sites and relevant conversations.
• Leads organic social media reporting, sharing key metrics with internal stakeholders, external agency stakeholders, and internal clients.
• Responsible for ongoing optimization to improve social metrics and increase effectiveness of campaigns.
• Plans, executes, and captures live content of social media activations at public events, offsite events as needed, and influencer activations.
• Coordinates day-of promotional PR, influencer marketing, and social media for public events and functions as the main point of contact for influencers on-property.
• Supports PR and influencer marketing operations, including scheduling, task assignment, and asset requests.
• Partners with paid media and PR agencies to ensure continuity between organic, paid, and earned media.

Requirements

• Bachelor’s degree in marketing, advertising, communications, or related field.
• 3+ years of experience in social media marketing, reporting, content creation, and community management in an agency or enterprise environment.
• Strong understanding (purpose, use, analytics, etc.) of social media and marketing platforms.
• Excellent verbal and written communication skills.
• Proficient in Microsoft Office suite.
• Excellent organizational skills.

Benefits

• Comprehensive benefits package including medical, dental, life, and disability insurance.
• Onsite medical clinics and pharmacy.
• 401(k) retirement plan.
• Paid time off and wellness programs.
• Discounts on childcare, fuel, bus passes, and fitness memberships.
• Free uniforms and free uniform cleaning.
• Tuition reimbursement.

Pay

Competitive weekly pay.

About Us

We're not just in the business of entertainment; we're in the business of crafting unforgettable experiences. We believe in the power of possibility, to unite and uplift, rallying around every triumph, big and small. At Mystic Lake and Little Six, every moment is a chance to be the experience. We value the diversity that everyone brings to the table and reflect the diverse communities we proudly serve, represent, and invest in.