Social Media Producer (Music & Virality)

Back Social Media Producer (Music & Virality) JOB BRIEF: Social Media Producer (Music & Virality) Company: G2M Group (Grindiin Records / G2M Creatives) Reports to: Digital Asset Manager Direct Collaboration: Growth & Digital Lead (Gideon Ojo) & Tito Da Fire Location: Hybrid (Lagos/Dallas Timeline) or Remote (with high-energy field access) The Mission Your mission is to make the world stop scrolling. You are responsible for the “front line” of Grindiin Records’ digital presence. You will take the high-level strategy from our Asset Manager and the technical SEO foundations from our Growth Lead, and turn them into a viral, short-form reality. Your goal is to turn listeners into “Superfans” and songs into “Global Anthems.” Key Responsibilities The Content Engine (60% Focus)Viral Creation: Produce 10–15 pieces of high-energy, short-form content weekly (TikTok, Reels, Shorts) using trending audios, transitions, and “loops.”The “BTS” Hunter: Capture raw, authentic “Behind the Scenes” footage of Tito Da Fire and other label artists—in the studio, at rehearsals, or during daily life—to humanize the brand.Asset Remixing: Work with Digital Asset Manager to “remix” professional music videos into bite-sized, high-retention clips optimized for mobile viewing. Influencer & Street Team Coordination (30% Focus)Seed Marketing: Identify and build relationships with 50+ micro-influencers (dancers, lifestyle creators, and meme-pages) to “seed” new tracks 2 weeks before release.Trend Tracking: Monitor the “Discovery” pages of TikTok and Triller hourly to identify rising trends that Grindiin Records’ music can “hijack.”Digital Street Team: Manage a private WhatsApp group of “Super-Promoters” who receive exclusive content to share on their status/stories simultaneously for maximum impact. Community & Engagement (10% Focus)The Voice of Grindiin: Manage daily engagement—replying to every comment, hosting “Live” sessions, and running polls to keep the audience feeling “seen.”Raiding: Coordinate “Fan Raids” on radio station socials, Spotify playlists, and major blog comment sections to drive awareness of new releases. Technical Requirements & ToolsMobile Editing Master: Expert level in CapCut, Premier Pro, InShot, or Splice (High-speed turnaround is more important than “Perfect” editing).Platform Fluent: Native understanding of TikTok, Instagram, and YouTube algorithms.AI Savvy: Ability to use AI tools (ChatGPT, Midjourney, or Canva AI) to generate quick captions and promotional graphics.Reference: Must adhere to the professionalism and integrity standards outlined in the G2M Human Resources Manual. KPIs: How We Measure SuccessUGC Growth: Target 1,000+ new user-generated videos created using label sounds per month.Engagement Rate: Maintain a minimum 6% engagement rate across all primary social channels.Conversion: Drive a 20% increase in “Pre-saves” and Spotify “Follows” through social-to-streaming funnels.Virality: Achieve at least one “organic breakout” (100k+ views) per 6-week release cycle. The “Fire” Factor (Who you are)You are a “digital native” who understands that a 7-second hook is more powerful than a 3-minute video.You are bold, proactive, and not afraid to ask an artist to film a “silly” trend if it means a million views.You are a “Victor”—you don’t see obstacles; you see content opportunities. To Apply: Please submit your resume, a compelling cover letter detailing your experience and how it aligns with this role. Subject: Social Media Producer (Music & Virality) – [Your Name] Email: hr@g2mcreatives.com Search Search for Postings Meet Jedidiah Peters March 10, 2026 Recent Comments