Social Media Paid Advertising Specialist

About the role

We are looking for a talented and creative Social Media Paid Advertising Specialist to join our team. The ideal candidate will manage and create high-quality content for paid advertising campaigns across various social media platforms, including Facebook, X, Reddit, and TikTok. This role involves both strategizing and executing ad campaigns to drive engagement, conversions, and brand awareness.

Responsibilities

• Develop, implement, and manage paid advertising campaigns on social media platforms.
• Create compelling visual and written content for ads, including banners and short instructional videos.
• Monitor, analyze, and optimize campaign performance to ensure maximum ROI.
• Collaborate with the marketing team to align ad campaigns with overall marketing goals.
• Stay up-to-date with the latest trends and best practices in social media advertising.

Requirements

• Proven experience in managing paid social media campaigns, particularly on Facebook, X, Reddit, and TikTok.
• Strong creative skills with experience in designing ad content and video production.
• Familiarity with analytics tools to track and report on campaign performance.
• Excellent communication and organizational skills.
• Ability to work independently and meet deadlines.