Social Media & Paid Advertising Specialist

How Will You Make An Impact

Key Responsibilities

• Digital Lead Generation & Campaign Execution
• Plan, execute, and optimize digital lead generation campaigns across Google Ads, paid social platforms, SEO/SEM, and email.
• Drive traffic to websites and landing pages to increase qualified leads, appointment conversions, and provider visibility.
• Manage the full campaign lifecycle including audience targeting, budgeting, creative coordination, launch, optimization, and reporting.
• Conduct A/B testing and support conversion rate optimization (CRO) initiatives.
• Collaborate with internal stakeholders to promote providers, locations, services, and community education initiatives.

• Paid Media Management (Google & Social)
• Manage and optimize paid search campaigns (Google Ads), including keyword strategy, bidding, ad copy development, and landing page alignment.
• Execute and optimize paid social campaigns (Meta/Facebook, Instagram, and other relevant platforms) focused on lead generation and brand growth.
• Maintain a consistent brand voice across platforms.
• Create, test, and refresh ad creative and messaging to improve performance and engagement.
• Collaborate with advertising platforms, agencies, and vendors as needed.

• Organic Social Media & Brand Support
• Develop and manage organic social media content that complements paid campaigns and supports brand storytelling.
• Maintain a consistent brand voice across platforms.
• Identify opportunities to increase engagement and community growth.

Qualifications

• Required:
• Bachelor’s degree in Marketing, Communications, or related field.
• 3–5 years of experience in social media management and paid digital advertising.
• Hands-on experience with Google Ads, Meta Ads Manager, and social media management tools.
• Strong understanding of performance metrics including CPL, CPA, CTR, ROAS, and conversion rate.
• Experience managing campaign budgets and optimizing spend.
• Ability to translate performance data into clear, actionable insights.
• Experience working cross-functionally with marketing teams, agencies, or media buyers.

• Preferred:
• Experience in healthcare, primary care, or community-based marketing.
• Familiarity with HIPAA and healthcare advertising compliance requirements.
• Understanding of local and multi-market advertising strategies.
• Experience with landing page optimization and lead funnel strategy.
• Comfort collaborating across creative, media, analytics, and operations teams.