Social Media Marketing Lead

Accountabilities

• Owning the development and execution of social-first marketing initiatives that increase brand visibility, strengthen community engagement, and support ecosystem growth.
• Managing campaigns from strategy through measurement while partnering with internal teams and external stakeholders to deliver impactful communications.
• Develop and execute social media campaigns from concept creation to performance analysis, supporting product launches, partner initiatives, and integrated marketing programs.
• Build and manage a consistent content strategy across social platforms, including editorial calendars, recurring content formats, channel optimization, and audience engagement.
• Own daily social media operations, including content creation, publishing, copywriting, scheduling, and community interaction across key channels.
• Evaluate and expand presence across emerging social platforms while using social listening insights to identify trends, sentiment, and opportunities.
• Grow and manage video content initiatives, including developing a roadmap, coordinating uploads, and optimizing content performance.
• Support executive communications by creating and amplifying leadership content, managing engagement, and aligning messaging with broader communications strategies.
• Identify, build, and maintain relationships with creators, influencers, and key opinion leaders to extend campaign reach and strengthen credibility.
• Plan and execute social activations around conferences, events, sponsorships, and community initiatives to increase awareness and participation.
• Collaborate with cross-functional marketing projects with teams including Design, Developer Relations, Growth, Product Marketing, Partner Marketing, and Communications.
• Maintain project timelines, editorial schedules, and campaign reporting to ensure high-quality execution and alignment across stakeholders.

Requirements

• Strong experience building brand presence, managing communities, and executing digital campaigns.
• Proven experience developing and executing social media strategies across multiple platforms.
• Experience working with creators, influencers, and KOLs, including sourcing, relationship management, and campaign coordination.
• Strong understanding of social listening practices and the ability to turn audience insights into actionable content strategies.
• Experience managing launch-related marketing campaigns, lifecycle communications, and drip marketing programs.
• Experience supporting executive or leadership communications through social channels.
• Excellent written and verbal communication skills with strong copywriting and storytelling abilities.
• Strong project management skills with the ability to prioritize multiple initiatives and meet deadlines in a fast-paced environment.
• Familiarity with social media management tools, analytics platforms, email marketing software, and content management systems.
• Understanding of digital marketing fundamentals, including SEO, PPC, analytics, and performance measurement.
• Creative problem-solving mindset with strong attention to detail and the ability to work both independently and collaboratively.
• Interest in Web3, decentralized technologies, emerging platforms, and community-driven ecosystems is highly valued.

Benefits

• Opportunity to play a key role in growing awareness and adoption of innovative decentralized technology.
• Fully remote work environment with flexibility and autonomy.
• Collaboration with global marketing, product, engineering, communications, and ecosystem teams.
• Opportunity to build impactful campaigns across emerging platforms and communities.
• Dynamic, fast-paced environment with opportunities for ownership and professional growth.
• Exposure to cutting-edge technologies and rapidly evolving digital ecosystems.
• Ability to influence brand strategy, community engagement, and market positioning.