Social Media Manager (Remote)

About the company

Huckleberry is dedicated to creating transformative products and experiences that empower families to unlock everyday magic. With a mission to support all families through parenthood, Huckleberry has earned the trust of over 5 million families who rely on its innovative app and services. By integrating pediatric expertise with advanced data science, artificial intelligence, and behavioral science, Huckleberry offers personalized guidance and support tailored to each family's unique journey. The company is committed to fostering a nurturing environment where families feel cared for and understood. As part of its growth strategy, Huckleberry is expanding its product offerings to reach more families and enhance their parenting experience. The organization values diversity, inclusion, and a collaborative culture that drives innovation and excellence.

About the role

Huckleberry is seeking a highly strategic and creative Brand Manager, Social Media to lead and evolve its social media presence across key platforms. This role is vital in shaping the voice of the brand in the digital space, connecting with parents in meaningful ways, and supporting the company's growth objectives. The ideal candidate will develop platform-specific strategies grounded in business goals, craft compelling content that resonates with real parents, and establish measurement systems to evaluate performance and impact. Collaborating closely with the Brand Manager and Influencer Marketing Manager, the Social Media Brand Manager will report to the Director of Brand Marketing & Communications. This position offers an exciting opportunity to influence how Huckleberry engages with its community, build brand loyalty, and contribute to broader marketing initiatives.

Qualifications

• 5+ years of experience in social media or brand marketing, with increasing levels of ownership and responsibility
• Strong portfolio demonstrating creative thinking and strategic planning, including content creation and campaign development
• Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform-specific algorithms, cultures, and content norms
• Proficiency in using data analytics to develop hypotheses, measure performance, and optimize strategies
• Experience working within consumer, lifestyle, wellness, parenting, or family-focused brands
• Excellent communication skills with the ability to present insights and strategies clearly to stakeholders
• Strong project management skills with the ability to lead cross-functional teams and manage multiple priorities
• Creative mindset with a keen eye for engaging content and community engagement

Responsibilities

• Develop, own, and refine Huckleberry’s social media strategy across all key platforms, aligning with business objectives
• Create and manage a comprehensive content system that fosters community, relevance, and brand loyalty among parents
• Lead the creative process from ideation to execution, ensuring content quality and consistency
• Oversee social calendar development, content planning, and publishing schedules across current and emerging platforms
• Manage community interactions, including comments, direct messages, and community spaces, maintaining a consistent brand voice
• Design and implement KPI frameworks and reporting systems to track social performance and inform decision-making
• Stay ahead of social media trends, platform updates, and cultural shifts to ensure strategic and relevant brand presence
• Collaborate with cross-functional teams—including brand, product, and growth—to integrate social media initiatives into broader marketing campaigns and product launches
• Provide insights and recommendations based on social data to support ongoing brand and business growth

Benefits

• Annual salary range of $90,000 - $110,000
• Equity participation
• Unlimited paid time off (PTO)
• Comprehensive health, vision, and dental insurance plans
• Paid parental leave for primary and secondary caregivers
• 401(k) plan with company match
• Opportunities for professional growth and development in a dynamic environment