Social Media Manager - Remote

At Huckleberry, our purpose is simple yet powerful: to build life‑changing products and experiences that help all families unlock everyday magic. We are dedicated to supporting families through innovative solutions that combine pediatric expertise with cutting-edge data science, AI, and behavioral science. Our mission is to empower parents on their unique journey of parenthood by providing reliable, personalized guidance and support. Today, more than 5 million families trust Huckleberry and our app as their partner through the various stages of parenting. We believe every family should feel cared for and supported, which drives our rapid growth and expansion of product offerings aimed at helping families thrive. Our team is passionate about creating a positive impact in the lives of families and continuously innovating to meet their evolving needs.

About the role

Huckleberry is striving to establish a brand that becomes the trusted voice for parents navigating everyday challenges. Social media plays a vital role in this strategy as it offers a direct, human connection to our audience and serves as a key growth engine for the company. We are seeking a talented and strategic Brand Manager, Social Media, to own the development, execution, and continuous evolution of our social media presence across key platforms. This role requires a genuine strategic partner who can craft platform-specific strategies aligned with our business goals. The ideal candidate will develop a content system that resonates with real parents’ thoughts and feelings, while establishing measurement frameworks to analyze performance and optimize efforts. Collaboration is essential, as you will work closely with our Brand Manager and Influencer Marketing Manager, reporting directly to the Director of Brand Marketing & Communications.

Responsibilities

• Develop, own, and refine Huckleberry’s social media strategy across all key platforms, including setting platform-specific goals, content philosophies, and audience engagement tactics
• Build and manage a content system rooted in business objectives that fosters community and relevance among parents, moving beyond trending topics to meaningful conversations
• Lead the creative process from briefing to execution, ensuring content aligns with brand voice and strategic goals
• Oversee social media calendar development, content planning, and publishing schedules across current and emerging platforms
• Manage community interactions by maintaining the brand voice in comments, DMs, and online spaces, while creating scalable systems for engagement
• Design and maintain a KPI framework to measure social performance, providing insights and reports to stakeholders to inform ongoing strategy adjustments
• Stay informed about evolving social media trends, platform updates, and cultural shifts to ensure Huckleberry remains a considered and strategic presence online
• Partner with cross-functional teams including brand, product, and growth to integrate social media initiatives into broader campaigns and product marketing efforts

Qualifications

• 5+ years of experience in social media or brand marketing, with increasing ownership of strategic initiatives
• A compelling portfolio demonstrating both creative thinking and strategic planning, including writing sharp captions and developing quarterly content briefs
• Deep understanding of Instagram, TikTok, Facebook, X, Pinterest, Reddit, YouTube, and LinkedIn, including platform-specific algorithms, cultures, and content norms
• Proficiency in data analysis to develop hypotheses, measure KPIs, and explain insights clearly and simply
• Experience working within consumer, lifestyle, wellness, parenting, or family-facing brands
• Strong project management skills with the ability to lead content planning, creative processes, and community engagement
• Excellent communication skills and the ability to collaborate effectively across teams

Benefits

• Equity participation
• Unlimited paid time off (PTO)
• Comprehensive health, vision, and dental insurance plans
• Paid