Social Media Manager, Philadelphia - The Infatuation

About the role

Join The Infatuation's growing social media team and help bring our editorial voice to life on Instagram and TikTok. You will create social-first content that reflects Philadelphia's dining culture and connects with our community.

Responsibilities

• Create social-first content as well as collaborate with the local writer and editor to bring concepts to life on social, providing strategy and format suggestions, along with creative and visual direction
• Write and record scripts for social voiceovers that are engaging, social-friendly, and display a thorough understanding of The Infatuation brand voice
• Capture high-quality video and photo content from restaurants, both independently, and in partnership with editorial team members and freelance photographers
• Produce and edit short-form video content in CapCut and Build carousel assets using branded templates in Canva
• Manage daily posting responsibilities for Instagram and TikTok handles
• Present monthly reporting insights and use performance data to adjust social strategy as needed
• Pitch social concepts based on your knowledge of Philadelphia's restaurant scene and what you're seeing pop on social
• Collaborate with internal Marketing, Talent, Events, and Chase teams to create content around Infatuation-specific campaigns

Requirements

• 3+ years of professional experience in the content creation, social media, or brand marketing, specifically Instagram and TikTok
• Exceptional in capturing high-quality food photos/videos using an iPhone
• Excellent short-form vertical video editor and producer, well-versed in apps such as CapCut and Canva
• Capable of writing copy and voiceover scripts in line with The Infatuation's brand voice
• Fantastic at working with others and contributes positively to team culture
• Curiousity and passion for Philadelphia's dining, bar, and social culture, as well as dining culture at large
• Highly engaged with social media platforms and deeply in tune with internet/TikTok culture to integrate timely trends, i.e. memes, TikTok trending sounds, app updates, new platform features, etc. and a basic understanding of social performance metrics to optimize content and grow engagement
• Comfortable on camera and enthusiastic about being a face of the brand, with your unique personality and sense of humor
• Ability to work in a fast-paced environment and manage multiple projects at once

Preferred Qualifications, Capabilities, And Skills

• Deep sense of Philadelphia's culture, history, and communities
• Familiar with the city's restaurant scene and enthusiastic about celebrating the diversity of cuisines within it
• Big personality that translates in copy and on screen
• Detail-oriented, can't stand typos
• Ability to take feedback well and work in a collaborative environment with multiple stakeholders
• Familiar with The Infatuation as a brand and how we differentiate ourselves from competitors
• Experience with social media planning and scheduling platforms such as Linktree, Sprinklr, Linktree, and Asana