Social Media Manager (On-Site)

About the role

We are seeking a creative, trends-obsessed Social Media Manager to lead our organic strategy and execution across Instagram, TikTok, YouTube Shorts, and Pinterest. You’ll own our content calendar, concept platform-native campaigns, and drive daily engagement while keeping our brand ahead of algorithm shifts and social commerce trends (including TikTok Shop).

Duties And Responsibilities

• Content & Channel Management - Own the organic content calendar across platforms (Instagram, TikTok, YouTube Shorts, Pinterest, etc.), adapt brand/campaign/product messaging into native, platform-specific content, manage day-to-day posting, captions, and channel upkeep, stay current on platform trends, formats, and algorithm shifts.
• Social-First Campaigns - Conceive and pitch campaign ideas designed natively for social (not just repurposed from other channels), build formats around platform-specific mechanics (trends, sounds, challenges, series), partner with Brand/Creative early so social isn't an afterthought in campaign planning, own creative concepting for always-on and moment-driven social content.
• Community & Engagement - Monitor and respond to comments, DMs, and mentions in brand voice, flag customer service issues to the right team (vs. Gladly/CX), build relationships with community members and repeat engagers, cross-functional coordination.
• Cross-Functional Coordination - Translate campaign/product launch plans (from your Pod) into social content, coordinate with the paid social/affiliate team so organic and paid don't collide or duplicate, work with Creative on asset needs specific to social formats, creator/influencer touchpoints (organic side).
• Creator/Influencer Touchpoints (organic side) - Repost/amplify creator content organically, identify emerging creators for outreach (handoff to affiliate/partnerships team as needed), align posting with tiktok/tiktokshop and instagram shop tagging needs.
• Reporting & Insight - Track organic engagement, follower growth, and content performance, surface content learnings back to Brand/Product/Affiliate to inform strategy, competitive/trend monitoring (what's working for competitors, category), crisis/reputation first responder for social listening on brand sentiment issues, escalation path for PR-sensitive moments.

Qualifications

• 3-5+ years in social media management, organic content creation, or digital marketing (D2C, e-commerce, or consumer brand experience preferred).
• Proven track record of growing organic audiences and managing multi-channel social calendars across Meta, Instagram, TikTok, YouTube Shorts, and Pinterest.
• Hands-on experience with social commerce tools, specifically TikTok Shop and Instagram Shop integration and tagging.
• Strong creative ideation skills with a deep understanding of platform-specific mechanics (trending audio, native formats, series, and viral mechanics).
• Experience partnering with Creative, Paid Media, and Influencer/Affiliate teams to align messaging and avoid content duplication.
• Proficiency in social analytics tools (e.g., Sprout Social, Dash Hudson, platform native analytics) to translate engagement metrics into strategic insights.
• Excellent written communication skills in a distinct brand voice, with experience handling community engagement and flagging PR/reputation risks.
• Experience with social media management software.
• Basic video/image editing skills tailored for quick-turn social content (CapCut, Canva, Adobe Creative Suite).

Benefits

Medical, Dental, Vision, Life Insurance, 401k plan, Additional Opt-In Insurances, Vacation + Sick Time, Pay L'ange Hair Product Stipend- a quarterly stipend to help you refresh your favorite L'ange products and also try new products!

Key Integra Competencies

• Action Oriented
• Situational Adaptability
• Drives Results