Social Media Manager

About the role

We’re looking for a full-time Social Media Manager to join our Marketing team reporting to the Sr. Director, Content and Communications. This role is a remote role based in the USA.

Responsibilities

• Own and execute Gainsight's social media strategy across LinkedIn, X, Instagram, and emerging platforms, driving consistency in voice, cadence, and creative approach
• Develop and manage an always-on content calendar and scheduling spanning thought leadership, product moments, customer stories, events, and real-time cultural relevance
• Create and produce social content across formats, including written posts, short-form video, graphics, and carousels, in partnership with Brand and Design
• Drive active community engagement on LinkedIn and other channels, including liking, commenting, and responding to conversations in a way that builds genuine relationships and keeps Gainsight visible and present in the feed
• Build and scale Gainsight's employee advocacy program, making it easy and compelling for employees to share company content, amplify key moments, and grow their own professional presence on social
• Own Gainsight's executive social media program, developing content strategies, writing posts, and maintaining an active presence for senior leaders across their personal Linkedin profiles
• Partner with Demand Generation, Brand, Content, and Communications to amplify key company narratives, campaign launches, and executive announcements
• Lead our community management practice, monitoring conversations, engaging authentically, and surfacing insights back to the business
• Build and own a social reporting framework, translating engagement data into clear insights and actionable recommendations for stakeholders
• Manage agency and contractor relationships as needed to support content production and channel coverage

Requirements

Must-have skills or experience:

• 5 to 8 years of social media experience, ideally in B2B SaaS or enterprise technology
• A strong editorial and marketable-moment instinct and the ability to translate complex ideas into content that earns attention
• Hands-on content creation skills across written, visual, and video formats, with a portfolio that demonstrates range and quality
• Demonstrated track record of building audience and engagement on LinkedIn, including active community engagement and executive profile management
• Experience building or managing employee advocacy programs, including familiarity with platforms like Bambu, Sprout Advocacy, or LinkedIn Elevate
• Experience developing executive thought leadership content and working closely with senior leaders on their personal social presence
• Comfort with social analytics tools (Sprout Social, Brandwatch, Hubspot, or similar) and a habit of making data-informed decisions
• Cross-functional collaboration skills and the ability to work across teams, align stakeholders, and move quickly without sacrificing quality
• Strong writing skills and a distinct point of view on what makes B2B content worth reading