Social Media Manager, Content & Storytelling

Primary Duties, Responsibilities Or Activities Required By Job

• Own and evolve the organization’s social content strategy, with a focus on storytelling, donor engagement, and awareness growth.
• Develop and maintain a proactive, always-content pipeline — not just campaign-based posting.
• Identify content opportunities across the organization and turn them into compelling, platform-native stories.
• Establish and refine the brand’s social voice, tone, and creative direction.
• Lead ideation and execution of social-first content (Reels, TikToks, short-form video, series-based content, etc.).
• Concept and produce content from idea → shoot → edit → publish, either independently or with support.
• Bring donor, recipient, and community stories to life in ways that feel authentic, emotional, and shareable.
• Continuously test formats, hooks, and storytelling approaches to improve performance.
• Partners with internal teams (marketing, field teams, partnerships) to uncover stories and align content with organizational priorities.
• Provide creative direction and guidance to junior team members, freelancers, or agency partners as needed.
• Act as the go-to social expert, elevating the team’s understanding of what “great” looks like.
• Oversee day-to-day publishing and engagement for select Enterprise divisions, ensuring timely, thoughtful interaction with our audience.
• Identify opportunities to deepen community connection through comments, DMs, and user-generated content.
• Support influencer and creator collaborations that align with the brand.
• Analyze content performance and translate insights into clear creative and strategic recommendations.
• Track KPIs across platforms and continuously optimize for reach, engagement, and conversion.
• Stay ahead of platform updates, trends, and emerging formats — and bring forward new ideas proactively.
• Capture content in the field at blood drives, events, and key moments, with a focus on real, human storytelling.
• Be comfortable operating in fast-moving environments and identifying stories in real time.

Secondary Functions

• Prepare various reports.
• Attends conferences, seminars, as required.
• Makes recommendations to improve business unit practices and processes.

Founded in 1958, Community Blood Center (CBC) has served Kansas and Missouri for more than 65 years, delivering more than 150,000 lifesaving blood products annually to 70+ hospitals, EMS and healthcare partners. CBC is part of New York Blood Center Enterprises (NYBCe), which spans 17+ states and delivers one million blood products to 400+ U.S. hospitals annually. NYBCe additionally delivers cellular therapies, specialty pharmacy, and medical services to 200+ research, academic and biopharmaceutical organizations. NYBCe’s Lindsley F. Kimball Research Institute is a leader in hematology and transfusion medicine research, dedicated to the study, prevention, treatment, and cure of bloodborne and blood-related diseases. CBC serves as a vital community lifeline dedicated to helping patients and advancing global public health. To learn more, visit selfing.org. Connect with us on Facebook, Twitter, Instagram, and LinkedIn.