Social Media Manager

About the role

The Manager, Social Media leads social content that turns Zevia from a beverage people drink into a brand people talk about. This role leads our social strategy and a team of creators to build content, conversations, and cultural relevance that help more people discover and connect with the brand.

Responsibilities

• Develop and execute Zevia's social media strategy across key platforms, with a primary focus on TikTok and Instagram, to drive brand awareness, engagement, community growth, and business impact.
• Lead and develop a team of creators responsible for content creation, publishing, and community management, fostering a culture of creativity, experimentation, and continuous improvement.
• Define and evolve Zevia's social voice in branded content and engaging across social, audience strategy, and "reason to follow," ensuring content is culturally relevant, platform-native, and authentically reflects the brand.
• Identify consumer, creator, and cultural trends and translate them into social-first content, campaigns, and engagement opportunities that help Zevia stand out in culture.
• Lead the development, review, and optimization of social content, providing strategic and creative direction across concepts, copy, design, production, and publishing.
• Manage relationships with external partners, including creators and production partners, to deliver best-in-class social programs and content.
• Establish social media best practices and ways of working while partnering cross-functionally with Brand, Creative, Sales, Insights, and eCommerce teams to ensure alignment and maximize impact.
• Measure, analyze, and report on social performance, translating data and insights into recommendations that improve content effectiveness, community growth, and business results.
• Evaluate emerging platforms, technologies, and social tools to identify opportunities for innovation and competitive advantage.
• Manage the annual social media budget and related investments to ensure resources are aligned with business priorities and performance goals.

Requirements

• 5+ years of social media experience, including hands-on content creation and editing for brands; CPG experience preferred.
• Experience leading people and/or managing creators, agencies, freelancers, and cross-functional partners.
• Deep understanding of social platforms, culture, and community-building across channels including TikTok, Instagram, YouTube, Threads, X, Facebook, and LinkedIn.
• Passionate about social storytelling and energized by the opportunity to help build a growing challenger brand.
• Strong creative instincts with a willingness to experiment, take smart risks, and develop original content and repeatable formats that drive engagement.
• Excellent social copywriting skills and a strong understanding of what resonates with modern audiences.
• Proven ability to identify trends and cultural moments, while maintaining a distinctive brand voice and point of view.
• Comfortable using analytics, testing, and performance insights to optimize content and inform strategy.
• Working knowledge of paid media and how organic and paid social work together.
• Naturally curious about the evolving social landscape and constantly exploring new platforms, formats, and storytelling approaches.

Qualifications

• Education: Bachelor’s degree in Marketing, Communications, Journalism, or related field.
• Experience: 5+ years of social media experience, including hands-on content creation and editing for brands; CPG experience preferred.

Skills

• Strategic thinking and execution.
• Content creation and editing.
• Community management and engagement.
• Analytics and data-driven decision-making.
• Collaboration and teamwork.
• Project management and organizational skills.

Benefits

• Comprehensive benefits package including medical, dental, vision, life insurance, disability insurance, retirement plan, and more.
• Professional development contributions.
• Flexible work schedule.
• Competitive compensation including base salary, discretionary bonus, and equity.

Pay

$120,000—$130,000 USD

Schedule

This position operates on a hybrid schedule, coming into the office 3 days per week.

Benefits

• Group Life Insurance
• Short-term disability and long-term disability coverage
• Flexible Spending Accounts (Medical, Dependent, and Limited Use)
• Accident Insurance
• Critical Illness Insurance
• Hospital Indemnity Insurance
• Legal Insurance
• Travel Assistance
• Employee Assistance Program
• Pet Insurance
• 401(k) Plan (Traditional and Roth)
• Vacation, Personal/Sick Days, and Holidays