Social Media Manager

Day to Day Responsibilities

• Develop and execute the global social channel strategy and social-first programs that bring ViewSonic’s brand narrative, integrated campaigns, and vertical marketing initiatives to life across platforms
• Own ViewSonic’s social-first and real-time engagement work – cultural moments, platform trends, community-driven content, partnerships, and creator/influencer opportunities – moving at the speed social platforms require
• Translate broader marketing initiatives into platform-native social execution plans and amplification strategies
• Manage and oversee the centralized social media calendar, publishing workflows, and content prioritization process
• Partner with the Brand & Integrated Campaign Manager and Vertical Marketing Managers to receive campaign briefs and translate them into social-native activations; own the social planning rhythm, creative handoffs, and platform execution within each campaign
• Partner with Digital Marketing team members to align social strategies with paid media, web, email, SEO/GEO, and integrated campaign initiatives
• Ensure social media messaging aligns with overall marketing direction while optimizing for platform-native engagement and audience behavior
• Monitor social media performance, audience engagement trends, and campaign effectiveness to provide actionable recommendations and optimizations
• Leverage platform analytics and performance data to continuously optimize content strategy, audience engagement, and campaign effectiveness
• Prepare performance recaps, strategic insights, social trend updates, and recommendations for leadership visibility and internal communications
• Stay informed on evolving social platform trends, algorithm changes, emerging formats, and best practices
• Support and help guide junior social media team members by improving workflows, operational consistency, and execution quality
• Coincide with creative and production teams to develop social-native creative – short-form video, platform originals, and adaptations from brand and campaign hero assets
• Continuously test and optimize social strategies, content formats, messaging approaches, and audience engagement tactics to improve performance over time

Your Profile

• BA in Marketing, Communications, Business, or related field
• 5+ years of experience in Social Media Marketing, Digital Marketing, or Integrated Campaign Strategy
• Strong understanding of social media platforms, including LinkedIn, Instagram, Facebook, X, YouTube, Reddit, TikTok, and emerging channels
• Proven experience developing and executing strategic social media campaigns
• Experience managing editorial calendars, publishing governance, and multi-stakeholder workflows
• Strong understanding of audience engagement strategies, platform analytics, and performance optimization
• Understanding of integrated digital marketing ecosystems and cross-channel campaign coordination
• Familiarity with paid social amplification, audience targeting strategies, and integrated digital campaigns
• Ability to proactively identify opportunities and develop social-first campaign ideas
• Excellent communication, collaboration, organizational, and presentation skills
• Experience presenting performance insights and strategic recommendations to leadership
• Creative mindset with strong attention to detail and execution quality
• Experience working in B2B technology, enterprise, education, gaming, consumer electronics, or related industries is a plus
• Experience leveraging AI tools (e.g., Copilot, Gemini, Claude) to enhance productivity and streamline workflows

What's in it for you

• Medical, Dental and Vision insurance options
• 401k with company match
• Paid Time Off
• Company provided equipment