Social Media Manager
Why Campbell’s
Benefits begin on day one and include medical, dental, short and long-term disability, AD&D, and life insurance (for individual, families, and domestic partners).
Employees are eligible for our matching 401(k) plan and can enroll on the first day of employment with immediate vesting.
Campbell’s offers unlimited sick time along with paid time off and holiday pay.
If in WHQ – free access to the fitness center. Access to on-site day care (operated by Bright Horizons) and company store.
Our “Campbell’s Cares” program matches employee donations and/or volunteer activity up to $1,500 annually.
Campbell’s has a variety of Employee Resource Groups (ERGs) to support employees.
How You Will Make History Here...
We are building a powerhouse team of consumer-centric, business-building social media marketers. We are looking for individuals with exceptional leadership and strategic thinking, who enjoy working in a fast-paced, team-oriented environment.
This is a great opportunity to help strategically shape the future of Campbell's.
What You Will Do...
- Develop Breakthrough Social Content
- Deliver compelling content to increase brand equity, engage consumers, and drive cultural relevance for our brands.
- Develop editorial calendar with appropriate balance of proactive and real-time content.
- Lead community management for your brands; increase brand engagement and positive sentiment, and appropriately intersect organic social conversation.
- Lead Social Listening
- Own social listening to keep pulse on brand sentiment and conversation themes, and report regularly on key learnings to Brand and Integrated Marketing teams.
- Own Analytics and Optimization
- Analyze performance, and report on progress against KPIs. Identify key insights, and develop recommendations for ongoing optimization.
- Social Evangelist
- Be a social evangelist in the business, helping influence the adoption of, and enthusiasm for, social media across the organization while keeping atop emerging technologies and trends.
Who You Will Work With...
- Strong collaboration across all functions and with all organization levels.
What You Bring To The Table...
- (must Have)
- 6-8 years social media experience, ideally with both client-side and food/consumer packaged goods experience.
- (Nice to have)
- Hightly creative with experience developing effective social content, both in-house and by leveraging content partners and UGC.
- Experience managing influencer relationships and/or brand ambassador programs, a plus.
- Strong understanding of social channels (specifically TikTok and Instagram) and tools, with history of hands-on-keyboards execution.
- Balance of strong strategic thinking and flawless execution, with impeccable attention to detail.
- Bias toward innovation and experimentation.
- Excellent communication/presentation skills; ability to inform, influence and negotiate across functions and with all organization levels.
- Ability to story tell well via PowerPoint.
- Experience with influencer relationships across platforms with a point of view on best practices.
- Techonologically savvy with knowledge of social analytics and content creation tools.
Compensation And Benefits
- The target base salary range for this full-time, salaried position is between $112,600-$154,800.
- Individual base pay depends on work location and additional factors such as experience, job-related skills, and relevant education or training.
- Total pay may include other forms of compensation.
- In addition, we offer competitive health, dental, 401k and wellness benefits beginning on the first day of employment.
- Please ask your Talent Acquisition Partner for more information about our total rewards package.