Social Media Manager
About the role
TACORI is a house of design, precision, and hand-crafted artistry. We blend California soul with architectural precision to create world-class fine jewelry. We operate with an uncompromising dedication to craftsmanship, and we view every touchpoint—from our physical jewelry to our digital footprint—as a work of art.
Key Responsibilities
Direct, shoot, and produce campaign-grade social content. You will oversee the visual narrative from concept to final delivery, ensuring raw captures are elevated into refined, luxury assets through expert editing, pacing, and color grading.
Monitor the "chronically online" landscape to identify cultural shifts, proactively translating them into the TACORI vernacular without compromising brand integrity.
Own and define the written word across social channels, crafting elevated, "quiet luxury" copy that feels like an editorial caption rather than a marketing blurb.
Oversee high-touch engagement across Instagram, TikTok, Pinterest, and Reddit, cultivating a sophisticated community with a tone that reflects our Glendale atelier’s craftsmanship.
Analyze content performance through both a qualitative and quantitative lens, translating insights into actionable aesthetic strategies to maximize engagement and brand equity.
Who You Are
The Experience: 5+ years of experience in social media, content creation, or art direction, with a proven track record of managing brand accounts and strategy—preferably within the luxury, jewelry, or high-fashion sectors.
The Eye: You possess an uncompromising, luxury-level aesthetic. You deeply understand lighting, framing, and the nuance of premium pacing in short-form video.
The Toolkit: Proficient in mobile and professional capture; an expert in mobile and desktop editing suites (Adobe Premiere, CapCut, or similar) with a masterful grasp of color theory.
The Pulse: You are deeply embedded in internet culture, with a manager-level understanding of platform algorithms, technical nuances, and growth strategies across TikTok, Instagram, and emerging platforms.
The Precision: Highly organized, proactive, and collaborative. You are capable of managing an entire content pipeline, balancing multiple stakeholders, and meeting the exacting standards of a global design house.
Bonus Points: Experience navigating and engaging high-intent communities like Reddit. A background in managing partnerships with high-profile creators or luxury influencers. Direct experience in fine jewelry, bridal, fashion, or the broader luxury industry.
What We Offer
A competitive salary ($90k–$100k) commensurate with experience.
Comprehensive health, dental, and vision benefits.
The opportunity to shape and lead the digital voice of an iconic, heritage luxury brand.