Social Media Manager

About Us

KITSCH is a self-financed, female-owned global accessory brand established in 2010. With a presence in over 27 countries and more than 20,000 retail locations worldwide, we are committed to empowering individuals to feel confident and beautiful. Our products are designed to cater to diverse hair types, styles, and budgets, ensuring accessibility and inclusivity for all. At KITSCH, we believe that everyone deserves to express their unique style with confidence and ease, and we strive to be a trusted partner in that journey through innovative, high-quality accessories and a vibrant community-driven approach.

About The Role

We are seeking a talented and dynamic Social Media Manager to join our expanding team. The ideal candidate is someone who is always engaged with social media, possesses a native understanding of content creation, and can adapt quickly without compromising the brand’s voice. This role involves being the daily voice across all social platforms, primarily focusing on organic content development, community engagement, and shaping the brand’s presence in popular culture. The candidate should be confident on camera, highly skilled in short-form video production, and capable of working independently in a fast-paced environment. Your creativity and strategic thinking will help elevate KITSCH’s social media footprint and foster meaningful interactions with our community.

Qualifications

• 1–3 years of experience managing social media for a consumer, beauty, or lifestyle brand, or a proven track record as a full-time content creator with an engaged audience.
• Deep fluency in TikTok trends, formats, and best practices.
• Excellent on-camera presence with confidence in leading videos, voiceovers, and real-time content.
• Strong aesthetic sense aligned with KITSCH’s fun, accessible, and beauty-first brand identity.
• Resourceful with the ability to create compelling content using just a phone and good instincts.
• Exceptional writing skills for short-form captions, community replies, and brief copy.
• Flexible, calm, and adaptable to rapid changes and last-minute pivots.
• Comfortable working with flexible hours and managing a dynamic schedule.
• Self-motivated with proactive communication and minimal need for supervision.
• Background in beauty, personal care, or lifestyle industries is strongly preferred.

Responsibilities

• Own the day-to-day content creation and publishing process across TikTok and Instagram, with a primary focus on TikTok as the creative hub.
• Ideate, shoot, and edit original short-form videos regularly, leveraging trending audio, transitions, and formats to maximize engagement.
• Appear on camera frequently, leading videos, voiceovers, Get Ready With Me (GRWM) content, and real-time coverage of events or launches.
• Develop and execute a comprehensive content calendar that aligns with the brand’s warm, accessible, and beauty-first tone.
• Identify ongoing social-first content series that balance brand messaging with entertainment value to deepen audience engagement.
• Collaborate with the Brand team to translate campaign concepts into native social content that resonates with our community.
• Stay ahead of social media trends, sounds, formats, and cultural moments, flagging opportunities for reactive or real-time content.
• Manage and grow KITSCH’s community presence across Instagram, TikTok, and emerging platforms.
• Develop strategies to keep followers engaged, informed, and connected to the brand’s story.
• Monitor community interactions, respond to comments and messages in a warm, on-brand voice, and foster a positive community environment.
• Track and analyze social media performance metrics, using data to optimize content strategies and improve engagement.

Benefits

• Remote work flexibility, allowing for a healthy work-life balance.
• Opportunity to work with a globally recognized, innovative brand in the beauty and accessories industry.
• Collaborative and inclusive team environment that values creativity and initiative.
• Professional growth opportunities through exposure to social media trends and content strategy development.
• Access to industry events, training, and development resources where applicable.

Equal Opportunity

KITSCH is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all employees. We do not discriminate based on race, ethnicity, gender, sexual orientation, age, disability, or any other protected status. We believe that diverse perspectives foster innovation and strengthen our community, and we actively encourage individuals from all backgrounds to apply for this role.