Social Media Manager

About Softline Solutions

Softline Solutions is a full-service digital marketing agency based in Southern California that helps small and mid-sized businesses grow online by increasing visibility, generating leads, and boosting sales. They build tailored, data-driven campaigns across key digital channels and manage everything from strategy to execution and reporting.

What You'll Do

• Own social media strategy and execution across both accounts on all active platforms (Instagram, TikTok, Facebook, Pinterest, and others)
• Develop and manage content calendars that balance brand storytelling, product promotion, community engagement, and trend participation for each account
• Brief, direct, and manage a Content Creator and Social Videographer/Editor on video and photo content needs
• Write compelling copy for posts, captions, Stories, and short-form video across both accounts
• Manage community engagement, responding to comments, DMs, and mentions in a timely, appropriate voice for each account
• Attend live events and work alongside executive talent to capture and develop real-time content
• Monitor platform trends, algorithm changes, and competitor activity; adapt strategy accordingly
• Track and report on social performance metrics across both accounts
• Support campaign launches, product announcements, and brand moments with timely, relevant social content
• Collaborate with Marketing teams on paid social amplification of organic content

What We're Looking For

• 4–7+ years of experience in social media management for a consumer brand, agency, media company, or talent/celebrity environment
• Experience managing both a brand account and an individual/influencer account simultaneously is a strong plus
• Comfortable working with and around celebrity talent and high-profile individuals; discretion and professionalism are a must
• Experience attending and creating content at live events with flexibility to travel with little notice
• Strong understanding of how each major platform works and what actually performs on each
• Hands-on content creation ability: you can write great copy, direct a shoot, and produce basic graphics or video edits
• Demonstrated track record of growing social presence and driving meaningful engagement
• Organized and self-directed, able to manage multiple editorial calendars and meet deadlines without hand-holding
• Data-literate, comfortable pulling platform analytics and translating them into actionable insights
• Video content experience (Reels, TikTok) is required

Why Join Us

• Own the social presence for consumer brands with real investment and growth potential and high-profile executive accounts
• Directly manage a Content Creator and Social Videographer & Editor
• Be part of building a best-in-class internal agency from the ground up
• Work in a dynamic, fast-paced environment with access to live events, talent, and a collaborative marketing team

Pay Range

The pay range for this role is: 90,000 - 115,000 USD per year (Softline HQ)