Social Media Manager

About the role

This is a hybrid role reporting into the Support Center at Legacy West in Plano, Texas.

Responsibilities

• 40% Editorial Calendar Management of Organic Social platforms

• 40% Community Management of Social Media platforms

• 20% Reporting

Requirements

• Degree in Marketing, Public Relations, Business, Design, or related field

• Minimum of 6 years in related role with a strong focus on TikTok, YouTube, and community management

• Execution experience bringing social media strategies to life while utilizing data to consistently improve

• Experience maintaining a social media editorial calendar

• Experience building and moderating communities

• Demonstrated content creator abilities of creating content, filming, and producing social content and/or video creation skills

• Familiarity with social listening practices to inform content plans, campaigns, and strategies

• Strong creative instincts, copywriting ability, and cultural fluency

• Experience with AI-assisted content tools preferred

• Expert understanding of social media platforms such as Facebook, Twitter, Instagram, YouTube, TikTok, LinkedIn, Pinterest, etc.

• Strong copywriting and storytelling skills with the ability to translate brand strategy into social-first narratives

• Ability to train and coach others; experience documenting processes, playbooks, and workflows

• Proficiency in Sprinklr and social analytics tools

• Skilled in community building, brand reputation management, and narrative storytelling

Skills

• Editorial Calendar Management of Organic Social Platforms

• Community Management of Social Media Platforms

• Reporting

Benefits

• Competitive salary

• Outstanding benefits package that includes medical, dental, vision, life Insurance, paid vacation and sick days, paid holidays, tuition reimbursement and 401(k) with company match

• In house salon with complementary services and a varied selection of food options at our corporate campus

• Featured at our corporate campus, is both a Sally Beauty and CosmoProf Professional onsite store, where associates enjoy a great merchandise discount!