Social Media Manager

About the Team

This Old House (part of Roku) is hiring a Social Media Manager to lead the day-to-day execution and growth of our social media presence across platforms. As we transition from an agency model to an in-house team, this role will be central to building a more agile, content-first social operation that is fully integrated with production and editorial.

Responsibilities

• Drive social media ideation and execution with the goal of growing audience, engagement, and video views across platforms
• Create and publish social content across Instagram, Facebook, TikTok, YouTube Shorts, Pinterest, and emerging platforms
• Manage and maintain the social calendar, including planning, scheduling, and optimizing posts across multiple brand and franchise accounts
• Oversee ~40+ social accounts across brand, show, and talent profiles, ensuring consistency and organization
• Attend pre-production calls, content meetings, and production days to identify and capture social-first content opportunities
• Coverage shoots, both with and without talent, in collaboration with production teams
• Optimize content for each platform based on format, trends, and performance insights
• Support promotion of affiliate and commerce content across social channels
• Partner with marketing on paid social campaigns, including boosting and performance optimization
• Align organic and paid efforts to maximize reach, engagement, and traffic
• Monitor comments, DMs, and audience engagement, and support day-to-day community management
• Track and report on key social metrics including growth, engagement, video performance, and traffic
• Use data and insights to continuously refine content and improve performance
• Collaborate cross-functionally with production, editorial, marketing, and ad sales teams to support launches, campaigns, and ongoing programming

Requirements

• 5+ years of experience in social media marketing, content creation, or digital media
• A strong understanding of short-form video, platform-specific storytelling, and what drives performance on social
• Experience working in content-driven environments, ideally within media, entertainment, or production
• Experience supporting social campaigns, including working with content partners or influencers
• Strong organizational skills with the ability to manage multiple workflows, calendars, and deadlines
• Comfortable working in fast-paced, production-driven environments and adapting quickly to changing priorities
• Data-driven mindset with experience using analytics to inform decisions and optimize performance
• Familiarity with paid social, including ad setup, execution, and basic optimization
• Strong communication skills with a clear, concise writing style
• A high level of judgment, attention to detail, and understanding of social media best practices and ethics
• A self-starter who can independently manage priorities while proactively identifying new opportunities
• A collaborative, positive team player who works effectively across functions
• Comfortable with social and analytics tools such as Sprout, native platform insights, Google Analytics, and similar platforms

Qualifications

• Bachelor’s degree or equivalent experience

Skills

• Content creation
• Social media management
• Video production
• Analytics and reporting
• Project management

Benefits

• Estimated annual base salary between $110,000 and $117,000 with additional equity
• Health insurance
• Equity awards
• Life insurance
• Disability benefits
• Parental leave
• Wellness benefits
• Paid time off

Pay

• The estimated annual base salary for this position is between $110,000 and $117,000 with additional equity.

Schedule

• This role will be in office Monday - Thursday with the option to work from home on Friday.