Social Media Manager

What Your First 90 Days Will Look Like

First 30 Days — Learn the Brand + Find the Rhythm

You’ll Immerse Yourself In The AmmoSquared Ecosystem

• Learn our brand voice, audience, and culture
• Understand the preparedness and 2A community
• Get familiar with our content pipeline, campaigns, and product ecosystem
• Begin publishing and managing daily social content
• Work closely with our Content Producers and Marketing team
• Start identifying what content resonates most with our audience

You won’t be thrown into chaos alone. We want you learning, experimenting, and contributing quickly.

Days 30–60 — Start Owning the Channels

By this point, you’ll begin taking ownership of our social presence:

• Publishing daily content across Instagram, Facebook, YouTube, X, and emerging platforms
• Turning long-form videos, podcasts, and blog content into platform-native clips and posts
• Engaging directly with our audience through comments, DMs, and community conversations
• Supporting launches, promotions, events, and partnerships through social storytelling
• Helping identify trends, creator opportunities, and content angles worth testing

This is where your creative instincts start to matter.

Days 60–90 — Build Momentum

By the end of your first 90 days, you’ll be actively helping shape how AmmoSquared shows up online. You’ll:

• Have a strong understanding of what content performs
• Contribute ideas proactively instead of waiting for assignments
• Help amplify events, partnerships, and campaigns in real time
• Collaborate with creators and influencers in the preparedness space
• Help social become a growth engine — not just a posting schedule

We’re not looking for someone to “maintain accounts.” We’re looking for someone who wants to help build a category-defining brand.

What Day-to-Day Life Looks Like

No two days are exactly the same here, but your week will likely include:

• Editing short-form videos and social clips
• Writing captions and scheduling content
• Brainstorming content ideas with the creative team
• Capturing behind-the-scenes moments at events or in-office
• Jumping on trends that actually fit the brand
• Collaborating with marketing, content, and customer success
• Monitoring performance and adjusting strategy quickly
• Engaging with our audience and community online
• Helping turn “good content” into content people actually share

Some days are strategic. Some days are fast-moving. Some days are pure execution. You need to enjoy all three.

Who Thrives In This Role

You’ll probably do well here if:

• You naturally live on the internet and understand social culture
• You know the difference between content that looks good and content that performs
• You move quickly without needing constant direction
• You’re creative, but also organized
• You can take feedback without ego
• You genuinely enjoy building brands and communities
• You care about details — hooks, captions, pacing, thumbnails, timing
• You’re excited by growth, momentum, and experimentation

Requirements

Required

• Strong understanding of Instagram, YouTube, Facebook, and other emerging platforms [3-5 years]
• Familiarity with analytics tools and performance tracking [3-5 years]
• Ability to write clear, engaging captions [3-5 years]
• Experience with short-form video (Reels, Shorts, TikTok-style content) [3-5 years]
• Social Media Management [3-5 years]

Nice To Have

• Podcasting production experience a plus [3-5 years]

Bonus Points If You…

• Have experience in the firearms, hunting, outdoor, or preparedness space
• Understand the mindset of responsible gun owners and prepared citizens
• Have worked with influencers or creator partnerships
• Can edit short-form video in CapCut, Premiere, or DaVinci Resolve
• Have experience growing social accounts through organic content
• Understand YouTube, Instagram Reels, and short-form storytelling deeply