Social Media Manager

About the role

The role is responsible for shaping and executing the organic social media strategy across all major channels to build brand equity, drive engagement, and foster an active community. This role translates product updates, company milestones, and industry trends into high-performing social campaigns that resonate with technical audiences. The Social Media Manager will work closely with the content, design, and product marketing teams to maintain a consistent brand voice. This position requires a blend of creative storytelling, real-time community engagement, and data-driven optimization to scale organic reach and support broader marketing objectives.

Responsibilities

• Own the organic social media calendar and strategy across Twitter/X, LinkedIn, YouTube, and emerging channels, ensuring a consistent publishing cadence
• Write compelling, platform-native copy and collaborate with design and video teams to produce highly engaging visual assets
• Monitor social media channels daily, actively engaging in industry conversations, responding to mentions, and escalating customer feedback appropriately
• Analyze social performance metrics weekly and monthly, using tools like Sprout Social, HubSpot, and GA4 to report on reach, engagement, and referral traffic
• Launch creative social-first campaigns, including technical threads, live events, and video series to build brand affinity
• Identify and partner with industry influencers, advocates, and partners to amplify brand messaging and reach new audiences

Requirements

• 4+ years of professional experience managing social media and community channels, ideally for a B2B tech, SaaS, or developer-focused company
• Proven track record of growing social channels and building highly engaged communities with measurable business impact
• Exceptional copywriting skills with the ability to translate complex technical concepts into accessible and engaging social content
• Proficiency with social media management platforms (Sprout Social, Hootsuite, or Loomly) and design tools (Figma, Canva, or Adobe Creative Suite)
• Strong understanding of SEO, social analytics, tracking parameters, and attribution modeling
• Bonus: Experience with short-form video production (TikTok, Reels, YouTube Shorts) or managing employee advocacy programs