Social Media Manager

Job Summary

We are seeking a Social Media Manager to join our dynamic team at Later. The ideal candidate will combine strategic thinking with hands-on execution, driving engagement and performance across multiple social platforms.

What You'll Do

• Act as the strategic lead for multiple brand accounts across social platforms (Instagram, TikTok, Facebook, Threads, YouTube Shorts, etc.)
• Set and track content goals aligned with client objectives (awareness, engagement, conversion)
• Communicate performance insights and next steps clearly to internal and external teams
• Anticipate client needs and proactively pitch new ideas, formats, and campaigns
• Guide the content process from concept to execution—briefing creative teams, reviewing deliverables, and ensuring everything is on-brand and on-strategy
• Collaborate closely with design, video, and influencer teams to bring ideas to life
• Jump in to write copy, storyboard content, or shoot quick iPhone videos when needed
• Engage in community management—responding to comments, shaping tone, and joining real-time cultural conversations
• Post live during events, drops, or key cultural moments when applicable

Who You Are

• A hybrid thinker—equally strategic and creative
• Comfortable leading client conversations and presenting performance insights
• Deeply fluent in social media trends, platform nuances, and content formats
• Fast, scrappy, and passionate about storytelling through social

Requirements

• 5+ years proven experience as a Community Manager, Social Media Manager, or similar role with a strong focus on content creation and community engagement
• Proven track record of independently managing and growing a social media presence for a large B2C brand
• Previous agency experience managing client relationships
• Excellent content creation skills including exceptional writing and editing skills, with the ability to adapt tone and style for different platforms and audiences
• Comfortable digging into performance data and analysis and using those insights to adjust strategy and report on overall impact
• A natural desire to be active on social media
• Experience with social media management tools (e.g., Later, Hootsuite, Buffer, Sprout Social) is a plus
• Strong organizational skills and the ability to manage multiple projects simultaneously

Skills

• Content creation skills including exceptional writing and editing skills
• Ability to think creatively and generate innovative content ideas
• Experience with social media management tools
• Strong organizational skills

Qualifications

• Bachelor’s degree in Marketing, Communications, or a related field is preferred

Pay

$90,000 - $100,000 annually

Schedule

Full-time