Social Media Manager

About PracticeTek

We don't do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Our mission is to revolutionize healthcare practices effortlessly, and we live out our brand promise every day: being the Trusted Partner in retail healthcare.

We offer a wide range of services for chiropractic, wellbeing, vision, and dental providers, serving over 40,000 clinics worldwide. We believe in celebrating our wins, challenging ourselves to think bigger, and cheering each other on every step of the way.

What You Will Own

• Develop and execute PracticeTek's social media strategy across multiple brands, platforms, and audiences to drive awareness, engagement, and revenue growth.
• Lead social media and community marketing programs, creating innovative content and campaigns that strengthen brand presence and customer engagement.
• Build and scale a best-in-class influencer and creator marketing program that positions PracticeTek solutions as the preferred choice among leading voices across healthcare specialties.
• Establish scalable systems and processes to identify, recruit, manage, and amplify influencer, creator, and customer-generated content.
• Execute platform-specific content strategies that align messaging, format, voice, and publishing cadence with audience behavior and engagement trends.
• Develop a distinctive and recognizable social brand voice that reflects the innovation, expertise, and leadership of PracticeTek and its portfolio brands.
• Engage directly with customers, prospects, influencers, and industry communities across social channels to foster authentic relationships and strengthen brand affinity.
• Design and launch creative campaigns, contests, community activations, and social-first initiatives that increase engagement, lead generation, and market visibility.
• Partner closely with Product, Marketing, Sales, and other business units, to amplify product launches, company initiatives, and strategic priorities through impactful social storytelling.
• Measure, analyze, and optimize social performance against key business metrics, including engagement, audience growth, MQLs, SQLs, and MRR, while continuously testing new formats, technologies, and AI-powered workflows to improve results.

Requirements

• Bachelor's degree in an applicable discipline
• 5+ years of experience in social media marketing and content creation
• Effective track record of delivering video content, customer stories, and social proof through social channels
• Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers
• Experience with Sprout Social is a plus
• B2B SaaS experience is preferred
• Asana Project Management experience is a plus

Benefits

• Comprehensive health, dental, and vision coverage options
• Wellness benefits that support lifestyle, behavioral health, and overall wellbeing
• Flexible paid time off, sick time, and 10 company-paid holidays
• 401(k) plan with company match to help you build your future
• Culture Committee driving initiatives that spark connection, fun, and belonging
• A workplace powered by innovation, collaboration, and energy every day

The Fine Print

We determine compensation by considering market data, internal equity, and each candidate's skills and experience. For this position, we reasonably expect to pay between [85,000-120,000]. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.

PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.