Social Media Manager

Social Media Management

Own and manage our social media presence across LinkedIn, X, YouTube, and emerging platforms – including the creation and launch of new brand profiles for our new AI offering.

Create and execute a consistent editorial calendar aligned to product launches, campaigns, events, and always-on brand and product storytelling.

Create and curate high-performing content across formats: short-form video, carousels, thought leadership posts, polls, live sessions, and platform-native content.

Partner with cross-functional teams – product marketing, demand generation, content marketing, PR, and corporate events – to translate company messaging into compelling social narratives.

Ensure alignment and consistency of our paid channels with our organic, by partnering and collaborating with appropriate team members.

Manage and grow executive social presence for leadership, including ghostwriting, post scheduling, and engagement support.

Build and maintain a community management rhythm: responding to comments, DMs, mentions, and brand conversations in a timely and on-brand way.

Identify trending topics, industry conversations, and cultural moments to insert us into relevant dialogues authentically.

Content Creation & Campaigns

Develop social-first content that brings our brand and products to life: use case spotlights, customer success stories, product teasers, and event coverage.

Support product launches with a social amplification plan: teaser campaigns, launch day content, and post-launch community conversations.

Own the social repurposing motion – adapting blog posts, webinars, event recordings, etc. into platform-native social content to extend reach and shelf life.

Measurement & Optimization

Track and report on social KPIs: follower growth, engagement rate, reach, impressions, click-through.

Conduct regular social audits across all channels; identify what’s working, what isn’t, and iterate accordingly.

A/B test content formats, posting cadences, captions, and creative to continually improve performance.

Use social listening tools to monitor brand sentiment, share of voice, competitor activity, and emerging trends in the enterprise software and AI space.

Provide regular performance reports to marketing leadership with insights, learnings, and recommendations.