Social Media Manager

About the role

Gusto is hiring a Social Media Manager to own organic social strategy and execution across our brand channels. This role leads day-to-day content strategy, agency collaboration, and executive amplification, and is the operational backbone of the internal social team, working closely with the Head of Social, an Influencer Lead, and our social media agency of record.

Responsibilities

• Own organic social strategy and content across LinkedIn, X, Instagram, TikTok, Threads, YouTube Shorts, and Facebook, aligned to brand voice and content pillars.
• Run the executive and founder social amplification program: partner with leadership on strategy, coordinate drafting and asset production, and manage publishing and engagement on executive accounts.
• Serve as the primary day-to-day partner to our social creative and production agency of record, briefing campaigns, reviewing output against approved strategy, and approving content per our review framework.
• Cook up the organic-to-paid flywheel, working with performance marketing to identify organic content worth amplifying with paid spend.
• Build and maintain social content and share-of-voice reporting, and contribute to monthly performance narratives for marketing leadership.
• Lead social support for major product and partnership launches, coordinating with product marketing, comms, and legal stakeholders on messaging and timing.
• Manage the social tooling stack (publishing, listening, and analytics platforms), including vendor relationships and renewals.
• Drive proactive community management and trend-hijacking to build brand affinity, while acting as the escalation point for CX on sensitive engagement and partnering with the Head of Social on crisis response.

Requirements

• 7+ years managing organic social media for a consumer or B2B brand, including hands-on content strategy and channel management.
• Experience managing an external creative or content agency, including briefing, review, and performance feedback loops.
• Comfort working with social analytics and listening tools, and translating performance data into a clear narrative for stakeholders.
• A strong cross-functional collaborator, able to work with comms, legal, CX, and marketing partners under time pressure.
• Sound judgment on brand voice, risk, and escalation, especially for sensitive or fast-moving content.
• A strong eye for short-form video storyboarding, basic editing, and native platform trends across TikTok, Reels, and Shorts.
• Experience collaborating with creators and integrating user/creator-generated content (UGC/CGC) into organic brand feeds.

Qualifications

• Nice to have: Experience running or contributing to a crisis communications response on social.
• Nice to have: Experience working with AI-assisted marketing workflows.
• Nice to have: Background in HR, payroll, fintech, or another regulated B2B category.
• Nice to have: Experience supporting executive or founder-level thought leadership content.

Skills

• Strong communication skills, both written and verbal.
• Ability to work independently and as part of a team.
• Excellent project management and organizational skills.
• Proficiency in social media management tools and platforms.
• Knowledge of digital marketing principles and strategies.

Benefits

All full-time employees receive competitive base pay, benefits, and equity (RSUs) — because everyone who helps build Gusto should share in its success. Offer amounts are determined by role, level, and location. Learn more about our Total Rewards philosophy.

Pay

Cash compensation amount for this role is $104,490/yr to $128,000/yr in Denver and $140,000/yr to $170,500/yr for San Francisco & New York. Final offer amounts are determined by multiple factors including candidate location, experience and expertise, and may vary from the amounts listed above.

Schedule

Employees who are based in Gusto’s physical office spaces in Denver, San Francisco, and New York City will be expected to work from the office on designated days approximately 2-3 days per week (or more depending on role).