Social Media Manager

Responsibilities

• Craft compelling social content (copy, graphics, video) tailored to each platform, especially LinkedIn.
• Translate complex legal and business topics into clear, engaging posts targeting legal experts and clients with appeal to broader audiences.
• Partner with design and editorial colleagues for consistency with firm voice and tone.
• Demonstrate superior writing skills, with ability to compellingly for short formats.
• Lead development and execution of the global social media editorial calendar.
• Ensure coverage of firm-wide initiatives, thought leadership, events, media coverage, accolades, and publications.
• Develop editorial calendar recommendations for senior stakeholder approval.
• Partner with design team to create compelling posts leveraging graphics, photography, and content befitting of the Gibson Dunn brand and consistent with firm visual design guidelines.
• Partner with design to establish industry leading templates that distinguish Gibson Dunn in the marketplace and convey key takeaways for readers.
• Create user journeys connecting social content to the firm’s website, driving content engagement and actions.
• Serve as an internal resource, offering training and guidance on best practices.
• Plan, run, and optimize paid social campaigns (audience targeting, A/B testing, budget management).
• Define KPIs and performance metrics (e.g., reach, engagement, conversion) to continually refine posts to enrich engagement.
• Provide regular reporting, insights, and recommendations to executives.

Qualifications

• Strong copywriting and visual storytelling skills, with the ability to distill complex topics into accessible messages.
• Proven ability to align social media strategies with business and brand objectives.
• Strong project management skills: able to coordinate across global teams and manage multiple deadlines.
• Analytical mindset with experience using data to refine content strategy and demonstrate ROI.
• Adaptability and awareness of digital/social trends, with ability to apply innovations appropriately in a professional services context.