Social Media Manager

About The Role

The role owns organic and paid social media strategy end-to-end, translating brand positioning into engaging content and community engagement that drives audience growth and brand awareness. The team partners closely with content, design, and demand generation to plan, execute, and measure multi-channel social campaigns across LinkedIn, Twitter, and other emerging platforms.

Key Responsibilities

• Develop and execute comprehensive organic and paid social media strategies across LinkedIn, Twitter, and Instagram
• Manage the global social content calendar, coordinating with writers and designers to produce high-performing visual and written assets
• Monitor social channels for brand sentiment, engage with the community, and escalate customer support or PR issues promptly
• Analyze social performance metrics using tools like Sprout Social, Hootsuite, and Google Analytics to optimize content and report ROI to leadership
• Run experiments on messaging, video formats, and ad creatives to maximize engagement and follower acquisition
• Partner with product marketing and demand generation to amplify major campaign launches and virtual events

What We Are Looking For

• 3-5 years of professional social media management experience within a B2B or B2C technology company
• Deep expertise in managing enterprise LinkedIn and Twitter accounts with a proven track record of audience growth
• Hands-on experience with social media management and analytics platforms such as Sprout Social, Hootsuite, or Brandwatch
• Strong copywriting skills with the ability to distill complex technical concepts into engaging, digestible social content
• Data-driven mindset with demonstrated experience using analytics to iterate on strategy and report on KPIs
• Bonus: Experience managing paid social ad spend and familiarity with video editing tools like Adobe Premiere or Canva