Social Media Manager

Position Summary

The Social Media Manager will be responsible for developing and executing ECS and Turner’s social media strategy across key platforms (e.g., Instagram, Facebook, TikTok, YouTube). This role requires a blend of creative content generation, deep understanding of the VW/Audi/BMW enthusiast community, data analysis, and digital marketing expertise. The ideal candidate lives and breathes Aftermarket/DIY car culture. A passion for European cars, off-roading or racing is a plus.

Responsibilities

• Team Leadership
• Lead a team of social media specialists across EAH banner companies by setting a clear vision, defining expectations, and providing consistent coaching, feedback, and development opportunities.
• Hold team members accountable for performance, creative quality, and adherence to deadlines.
• Recruit and hire new social media specialists as needed, partnering with HR to attract and onboard top talent.
• Content Strategy & Creation
• Create engaging, platform-specific content including photography, short-form video (Reels, TikToks), graphics, and copy that resonates with the VW, Audi, and BMW enthusiast demographic.
• Manage daily posting and scheduling across all active social channels to optimize reach and engagement.
• Coordinate with the Marketing, Product, and Research & Development teams to ensure social media efforts support broader company objectives and drive traffic to the websites.
• Community Management & Engagement
• Actively monitor and respond to comments, messages, and mentions promptly and professionally, fostering a positive and helpful brand presence.
• Identify and engage with relevant influencers, automotive content creators, and community groups to organically expand brand reach.
• Attend shows and community events on behalf of our banners - engaging with customers and capturing content for use on social platforms.
• Performance Analysis & Reporting
• Track, analyze, and report on key social media performance metrics (reach, impressions, engagement rate, click-through rate, conversion).
• Use data-driven insights to recommend and implement strategic adjustments to content and posting schedules.
• Conduct competitive analysis on other automotive parts retailers to identify opportunities for differentiation.

What Success Looks Like

• Engagement Rate: Consistent month-over-month growth in average likes, comments, and shares across all platforms.
• Follower Growth: Achieving targeted, organic increase in followers within the core enthusiast demographic (verified by audience insights).
• Community Sentiment: Positive brand sentiment as evidenced by a low volume of negative comments and a high volume of user-generated content (UGC) and brand mentions.
• Content Quality: Consistently high-quality content that receives strong audience reception and maintains a professional, exciting brand aesthetic.
• Leadership: Ensure the above metrics are in place at the supervised banners and the team performance is rewarded accordingly.

Experience & Platforms

• 6-8+ years of hands-on content creation with mastery of algorithms and formats for YouTube, TikTok, and Meta (Instagram/Facebook).

Automotive Expertise

• A passion for and a deep knowledge of VW, Audi, and BMW models, tuning trends, aftermarket parts, and the enthusiast community is required.

Leadership & Collaboration

• Strong history of mentoring and developing creative professionals and working cross-functionally across departments and leadership levels to achieve goals.

Content Production

• Proficient in photography, videography, copywriting, and editing tools (Adobe Creative Suite, CapCut).

Strategic Mindset

• Understanding of how social drives e-commerce/SEO, combined with the ability to interpret data via analytics tools (Meta Business Suite, Google Analytics).

Operational Agility

• Highly organized self-starter able to prioritize projects and adapt quickly to platform changes.

Education

• Bachelor’s degree in a media-related field or equivalent relevant work experience.