Social Media Manager

About the role

The Social Media Manager at ECPI University is responsible for leading social media efforts across the institution and its affiliates. This role requires a strategic thinker, strong writer, content creator, and collaborator who can develop and execute engaging content that resonates with the ECPI University community.

Responsibilities

• Oversight of daily social content planning, creation, publishing, and management across ECPI University and affiliated channels
• Development of platform-specific content, coordination of shoots, and collaboration with various stakeholders including faculty, students, alumni, and departments
• Use of performance data to guide decision-making and management of community engagement through monitoring and responding to comments
• Supervision of the Digital Communications Specialist and collaboration with the broader marketing team on projects supporting ECPI's brand, mission, and enrollment goals

Requirements

• Bachelor’s degree in Marketing, Communications, or a related field preferred
• 4+ years of hands-on social media management experience in a professional setting
• Strong writing and content creation skills, including photography, short-form video, basic editing, and social copywriting
• Experience coordinating content shoots, managing calendars, and working across teams, departments, or locations
• Experience building influencer, ambassador, student, alumni, or community partnerships
• Comfort with analytics tools and social media management platforms
• Experience with community management, including monitoring and responding to comments and reviews

Qualifications

• Sound judgment, especially when representing a brand publicly, responding to audience engagement, and knowing when to escalate sensitive issues
• A creative, detail-oriented, team-oriented mindset with strong organizational instincts and a willingness to support work beyond social media

Skills

• Strategic thinking
• Content creation
• Community management
• Collaboration

Benefits

ECPI University offers a comprehensive benefits program designed to support your health, wellbeing, and work/life balance. Learn more about our benefits here.

Pay

The anticipated pay range for this position is $60,000 - $75,000 annually. The final rate of pay will be determined based on relevant skills, qualifications, education, experience, and other job-related factors consistent with applicable law.

Schedule

The Social Media Manager position is located in Virginia Beach, VA and requires in-person attendance.