Social Media Manager

Responsibilities

• Drive the social media strategy for select brands, including developing annual plans and KPIs.
• Manage organic, promoted, and paid social media for a couple of CHG’s brands, including content execution, community engagement, budgeting, and performance reporting.
• Modify plans based on results and learnings.
• Establish and oversee an influencer marketing program, identifying and managing partnerships that build brand credibility and expand consideration among key audiences.
• Partner with leadership to advance emerging channels (Reddit, TikTok, social media search optimization, etc.), contributing platform-native perspective to execution and community engagement.
• Identify and implement AI tools that create efficiencies across the social media team, from content creation and repurposing to reporting, briefing, and trend research.
• Serve as the team’s internal resource for AI adoption and best practices.
• Support lead gen ad testing and bottom-funnel paid social experimentation across brands as capacity allows.
• Conduct social competitive analysis and stay current on trends to identify opportunities and inform decisions.

Qualifications

• Platform-native social media expertise with hands-on experience managing organic, promoted, and paid social across LinkedIn, Meta, and emerging platforms.
• Experience with influencer outreach or creator partnerships.
• Curiosity and comfort with AI tools, with the ability to identify opportunities to apply them to real team workflows and build repeatable processes.
• Familiarity with Reddit, TikTok, or other emerging platforms from a brand or community perspective.
• Ability to manage multiple workstreams simultaneously, balance execution with strategic thinking, and thrive in ambiguous, fast-moving environments.
• Naturally curious with an aptitude for learning.
• Creative problem-solving abilities with a test-and-learn mindset.

Education & Experience

• 3-5 years of experience managing social media for a brand, including hands-on experience with both organic and paid social media.
• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent relevant experience preferred.
• Preferred Healthcare or staffing experience.
• Proficiency in web analytics tools (Adobe Analytics) and understanding of marketing attribution.

Pay

We offer a pay range of $83,000 -- $160,500 annually, with pay varying depending on work location and job-related factors such as knowledge, position level and experience.

Benefits

• 401(k) retirement plan with company match
• Traditional healthcare benefits such as medical and dental coverage
• Unique benefits like onsite health centers, corporate wellness programs, and free behavioral health appointments
• Flexible work schedules - including work-from-home options available
• Recognition programs with rewards including trips, cash, and paid time off
• Family-friendly benefits including paid parental leave, fertility coverage, adoption assistance, and marriage counseling
• Tailored training resources including free LinkedIn learning courses
• Volunteer time off and employee-driven matching grants
• Tuition reimbursement programs