Social Media Manager - AFRM

Jobs search Social Strategy & Community Manager TACORI Full-time Glendale, CA, US 23h ago Role: Social Strategy & Community Manager Location: Los Angeles (4 days in office) Salary: $100,000 -$115,000 Overview Tacori is seeking a Social Strategy & Community Manager to lead day-to-day social strategy, publishing, and community management across platforms. This is a hands-on social role for someone who understands how to build a brand and grow an engaged community through thoughtful, platform-native storytelling. You will shape our channel strategy, develop strong creative briefs, manage our content pipeline, and ensure everything we put into the world reflects the level of craft, precision, and taste expected of a luxury brand. We’re looking for someone deeply in tune with culture, audience behavior, and the evolving social landscape. You should have a keen visual eye, strong editorial judgment, and the ability to translate brand and campaign direction into compelling content ideas that creative partners can execute. Key Responsibilities Social Strategy & Execution Lead and evolve social strategy across Instagram, TikTok, Facebook, Pinterest, Reddit, and emerging platformsTranslate brand, campaign, product, and business priorities into channel-specific strategies and content plansIdentify relevant trends, formats, conversations, and cultural opportunities without compromising brand integrityBuild and maintain a forward-looking social calendar and content pipelineDevelop clear, inspiring creative briefs for internal teams, creators, agencies, and production partnersPartner closely with Brand, Creative, PR, Digital, and Merchandising to ensure social supports wider company priorities Community Management & Growth Own day-to-day community engagement across all social platformsRespond to comments, DMs, mentions, and relevant conversations in a tone that reflects the brandBuild meaningful relationships with followers, customers, creators, retailers, and brand advocatesProactively identify opportunities to deepen engagement, spark conversation, and grow our communitiesDevelop community-led ideas and programming that encourage participation, advocacy, and loyaltySurface recurring questions, audience sentiment, cultural insights, and customer feedback to the broader team Content Development & Creative Direction Shape social-first content concepts that are distinctive, relevant, and aligned with Tacori’s visual and verbal identityWrite detailed briefs that clearly communicate the idea, audience insight, format, platform behavior, and required deliverablesProvide thoughtful feedback on creative development, ensuring content feels elevated while remaining native to each platformIdentify content needs and opportunities across campaign assets, product storytelling, creator content, behind-the-scenes moments, and reactive socialMaintain a consistent visual and editorial standard across channels Copy & Publishing Write clear, elevated, and engaging social copy aligned with Tacori’s voiceManage scheduling, publishing, tagging, links, and channel hygiene across platformsEnsure content is accurate, timely, and optimized for each channelCoordinate approvals and keep publishing workflows moving efficiently Performance & Optimization Track channel, content, community, and audience performanceIdentify patterns in what drives reach, engagement, conversation, and community growthUse insights to continuously refine content strategy, formats, cadence, and platform approachPrepare regular reporting with clear observations and actionable recommendationsStay informed on platform updates, emerging behaviors, and changes in social best practices Who You Are 4–6 years of experience in social strategy, channel management, community management, or a related roleA strategic social thinker who also enjoys managing the details of day-to-day executionDeeply familiar with Instagram, TikTok, and evolving platform behaviorsExperienced in building, nurturing, and growing engaged online communitiesAble to develop strong social concepts and translate them into clear, actionable creative briefsBrings a keen visual eye and understands what makes content feel elevated, distinctive, and right for a luxury brandA strong writer with excellent judgment around tone, audience, and cultural contextComfortable using social insights and performance data to inform recommendationsHighly organized, proactive, collaborative, and able to manage multiple prioritiesCulturally curious, highly engaged with the social landscape, and quick to recognize relevant opportunities Bonus Experience in luxury, fashion, jewelry, beauty, or another visually led consumer categoryExperience building communities on Reddit or other community-led platformsExperience working with creators, influencers, agencies, or external production partnersFamiliarity with social listening, publishing, and reporting tools TACORI Apply for this job Share this job Related Jobs Social Media Manager - 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