Social Media Intern

About the Role

The Trenton Ironhawks are seeking a creative, organized, and enthusiastic Social Media Intern to support the team’s digital marketing and fan engagement efforts. This internship provides hands-on experience creating content, covering team and community events, monitoring social media activity, and helping build the online presence of a professional hockey organization. The ideal candidate understands major social media platforms, follows current digital trends, and can communicate in an engaging and professional manner. This position may require attendance at games, practices, promotional appearances, community events, and other team activities.

Responsibilities

• Assist with creating and publishing content for Instagram, Facebook, TikTok, X, LinkedIn, and other team platforms.
• Develop captions, short-form videos, stories, reels, graphics, polls, and other interactive content.
• Help maintain the team’s social media content calendar.
• Capture behind-the-scenes content at games, practices, community events, promotional appearances, and team activities.
• Assist with live game coverage, including pregame content, in-game updates, scores, highlights, and postgame posts.
• Monitor comments, messages, mentions, and fan interactions while following established response and escalation procedures.
• Research social media trends, platform updates, popular audio, hashtags, and content ideas relevant to hockey and sports entertainment.
• Collaborate with the marketing, graphic design, photography, videography, merchandise, ticket sales, and game presentation teams.
• Assist with promoting ticket packages, merchandise, sponsorships, community initiatives, special events, and team announcements.
• Organize digital content and maintain accurate photo, video, and social media files.
• Review scheduled content for accuracy, spelling, branding, dates, links, and other important details.
• Track basic social media performance metrics and assist with preparing engagement reports.
• Follow all Trenton Ironhawks brand standards, confidentiality requirements, and social media policies.
• Perform other marketing and game-day duties as assigned.

Qualifications

• Current college student or recent graduate pursuing a degree in marketing, communications, public relations, digital media, sports management, journalism, or a related field.
• Familiarity with major social media platforms and their content formats.
• Strong writing, grammar, proofreading, and communication skills.
• Ability to create engaging content while maintaining a consistent brand voice.
• Basic experience with Canva, Adobe Creative Cloud, CapCut, or similar content-creation tools is preferred.
• Familiarity with social media scheduling or management platforms is a plus.
• Basic photography and video-editing skills are preferred.
• Knowledge of hockey or an interest in learning about the sport is beneficial.
• Strong attention to detail and the ability to manage multiple assignments and deadlines.
• Professional judgment when representing the organization online.
• Ability to work collaboratively in a fast-paced sports environment.
• Reliable transportation and the ability to attend events in the Trenton area.
• Availability to work evenings, weekends, holidays, and game days as needed.

Learning Opportunities

• Professional sports marketing and digital communications.
• Social media strategy and content planning.
• Live event and game-day coverage.
• Short-form video and visual content creation.
• Fan engagement and online community management.
• Brand voice and organizational communications.
• Social media analytics and performance reporting.
• Collaboration within a professional sports organization.

Schedule

• Ability to work flexible hours, including nights, weekends, holidays, and scheduled home games.

Physical Requirements

• Ability to work for extended periods using a computer or mobile device.
• Ability to move throughout an arena or event venue while capturing content.
• Ability to manage assignments in active, crowded, and fast-paced environments.