Social Media Intern

About the role

The mission of Portage Learning is to transform lives and communities by providing learning opportunities for all who aspire to thrive. We do this not only through superior online instruction but with a deep commitment to expanding access to education. We believe service is the thread that binds our community and our team together. To that end, we choose to believe the best in our employees, invest in our people, collaborate with humility, respect, and appreciation, and cultivate curiosity and encourage creativity.

A Place Where Creativity and Curiosity Matter: The Social Media Intern works collaboratively as a Marketing team member in creating engaging concepts and on-brand social media content [written and visual] for Portage Learning (and its nonprofit organization Portage Community) and related projects. The position works closely with the Social Media Specialist in the development and implementation of social media and marketing initiatives, advancing awareness, perceptions, and engagement of key audiences. The Social Media Intern will contribute in implementing content and tracking success through analytics.

Responsibilities

• Assist in maintaining all social media platforms for Portage Learning and Portage Community.
• Collaborates with internal and external partners to plan, manage, and develop new social media content for use across Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn.
• Assist in the execution of social media communications strategy through content development, calendar management, and relationships with internal and external partners.
• Monitor the daily voice of Portage Learning and Portage Community by interacting with comments and followers.
• Make marketing team aware of any key issues and consult with internal teams as needed to formulate appropriate responses.
• Help build and engage online audiences and communities including but not limited to: content development, brand advocacy/awareness, and facilitate conversation.
• Contribute to monthly social media analytics and reports. Identify high‑performing ideas and new methods to implement.
• Monitor social media platforms through AgoraPulse and Brand24 to identify brand perception through social listening.
• Assist on paid social media and Google ad campaigns.
• Engage in weekly professional development sessions as part of the summer internship cohort, cultivating collaboration, strengthening skills, and encouraging continuous learning.
• Perform other related duties as assigned.

Requirements

Required Qualifications:

• Currently pursuing an undergraduate degree in marketing, design, or related field.