Social Media Intern

About the role

We're looking to hire a talented, self-motivated undergraduate student for a part-time (15 hours/week) Fall internship supporting our Brand Team's social media strategy and content creation efforts, with a particular focus on TikTok.

Responsibilities

• Create compelling content for Califia’s social channels with a test-and-learn mentality
• Reach new consumers, creating a deeper resonance with a younger audience
• Confidently present data and recommendations in team settings
• Bring to life Califia’s brand voice and positioning, acting as a consumer ambassador for the brand
• Support the team in discovering the Califia Farms niche on TikTok to drive brand awareness, engagement, and advocacy amongst a younger audience (15-25)
• Work with the social team to understand performance and growth metrics to adjust creative for optimizing posts
• Engage with followers in DMs/comments where needed, across social media platforms
• Continually research social media news, updates, and trends to propose ideas on how Califia Farms can successfully show up on all platforms (Instagram, TikTok, Facebook, X, Pinterest, Threads, etc.)
• Ad hoc support on the Califia Farms website, Feedback Panel, and other projects that fall under the Communications Team
• Ad hoc support on Influencer and PR projects, in partnership with the Influencer & Communications Associate

Requirements

• The ideal candidate is creative, has a good sense of humor, has a keen interest in marketing for a values-driven organization, and possesses a basic knowledge of marketing principles through coursework or prior work experience.
• Candidates are pursuing a Bachelor’s degree in Business, Marketing, or related field.
• Excellent attention to details with strong organizational skills
• Strong oral and written communication skills - writing samples may be requested
• Strong team player, ability to work with diverse cross-functional teams
• Problem solver, able to work independently to produce quality results
• Thrives in fast-paced environment
• Very comfortable behind (and in front of) a camera and passionate about creating video content
• Innate user of social media and basic knowledge of what types of content perform well on the platform(s)
• Proficient in Microsoft Office applications Word, Excel, PowerPoint, Outlook

Qualifications

• Basic knowledge of marketing principles through coursework or prior work experience
• Pursuing a Bachelor’s degree in Business, Marketing, or related field

Skills

• Strong attention to details with strong organizational skills
• Strong oral and written communication skills - writing samples may be requested
• Strong team player, ability to work with diverse cross-functional teams
• Problem solver, able to work independently to produce quality results
• Thrives in fast-paced environment
• Very comfortable behind (and in front of) a camera and passionate about creating video content
• Innate user of social media and basic knowledge of what types of content perform well on the platform(s)
• Proficient in Microsoft Office applications Word, Excel, PowerPoint, Outlook

Benefits

• Based out of our headquarters in the Arts District in Downtown Los Angeles and works in the office at least once a week, Tuesday through Thursday

Pay

$23.00/hour

Schedule

Part-time (15 hours/week)

Company Commitment

The Company is committed to providing equal opportunity for employees and applicants in all aspects of the employment relationship, without regard to race, color, sex, sexual orientation, gender identity, national origin, citizenship, marital status, veteran status, disability, age, religion or any other classification protected by law.