Social Media Intern

About The Role

We're looking for a creative, plugged-in Social Media Intern to help grow our presence on Instagram and TikTok. You'll split your time between two distinct content lanes: promoting our product line with polished, on-brand content, and building out Lulu's personal brand with looser, funnier, more casual content that shows her personality. This is a hands-on opportunity to learn how a small business runs, work directly with founder Lulu Powers, and get real exposure to the creative and strategic side of brand building.

What You Will Do

• Brainstorm, film, and edit short-form video content for Instagram Reels and TikTok
• Create content that showcases our product line — features, styling, tutorials, customer favorites, behind-the-scenes moments
• Create fun, casual, personality-driven content for Lulu's personal brand (day-in-the-life, trends, humor, relatable moments)
• Stay on top of TikTok/Instagram trends, sounds, and formats, and pitch ideas for how to adapt them
• Write engaging captions, hooks, and calls-to-action tailored to each platform
• Assist with content calendar planning and scheduling
• Monitor comments and DMs, flagging engagement opportunities or community questions
• Track performance metrics (views, saves, shares, engagement rate) and help identify what's working
• Support digital sales strategy; tying content back to online engagement and growth
• Collaborate directly with Lulu to make sure product content stays on-brand while personal content stays authentic and fun

What We Are Looking For

• Genuine familiarity with Instagram and TikTok
• Basic video editing skills (CapCut, Premiere, Instagram Edits, or similar)
• Strong writing skills for captions and short-form copy
• A good eye for aesthetics, pacing, and trends
• Comfortable directing content
• Highly organized and able to manage multiple content streams at once
• A self-starter who can take a rough idea and run with it
• Bonus: experience with Canva, basic photography, or influencer/brand partnership coordination

What You Get

• Direct mentorship from Lulu Powers, with real exposure to the creative and strategic side of brand building
• Hands-on experience across storytelling and digital sales strategy
• The opportunity to make a measurable impact driving consumer engagement and online growth
• Great networking opportunities within a small business setting
• A portfolio of published, high-visibility content
• School credit available
• A fun, inspiring environment that celebrates creativity, coastal charm, and good taste