Social Media Engagement Specialist

About the role

143 Studios is hiring a Social Media Engagement Specialist to help strengthen how we listen, respond and learn from our audience across social media. This is a social-first engagement role for someone who understands that community engagement is not just replying to comments. It is relationship-building at scale. It requires listening carefully, responding with discernment, identifying audience needs, protecting brand trust and helping people move more deeply into the Mel Robbins digital ecosystem.

Responsibilities

• Respond to comments, questions, audience stories, and inbound social messages in a way that is warm, clear, accurate and aligned with the Mel Robbins brand voice and guidelines.
• Support daily engagement across priority brand, content, campaign and community moments.
• Identify when to respond, when to hold, and when to escalate comments or messages for additional review.
• Support surge engagement during major brand moments including campaigns, launches, podcast spikes, book moments, press cycles, tours, and viral content.
• Help ensure that audience members are not just acknowledged, but thoughtfully guided toward the right next place in the Mel Robbins ecosystem.
• Guide audience members toward relevant content, resources, newsletters, podcast episodes, free trainings, community moments and other brand touchpoints.
• Create continuity between what people experience on social media and where they can go next to stay connected, supported and engaged.
• Identify common audience questions or needs that may point to opportunities for clearer communication, stronger content pathways or better audience support.
• Apply tags consistently across social engagement activity.
• Track audience themes, sentiment, questions, feedback, testimonials, inbound trends, confusion points, and friction points.
• Follow established workflows for tagging, routing, triage, and escalation.
• Identify gaps or inconsistencies in tagging and share observations with the Community team.
• Surface useful observations that help the team understand what the audience is responding to, where they need more clarity, and where there may be opportunities to deepen connection.
• Flag sensitive, urgent, complex or reputational issues through the appropriate escalation channels.
• Translate daily social engagement into practical audience intelligence for the Community team and cross-functional teams.
• Support community storytelling by identifying standout audience stories, testimonials, comments and moments of impact.
• Surface useful community insights and social proof.
• Provide dependable engagement support during high-volume brand moments.

Qualifications

• 2-4 years of experience community management, social engagement, social care, audience engagement, customer experience, social media or related role.
• Hands-on experience using Sprinklr or a comparable enterprise social CRM, social listening, social care, community management or customer support platform.
• Strong understanding of Instagram, TikTok, YouTube, Facebook, LinkedIn, and Threads.
• Clear, warm writing skills that can adapt to brand tone and platform context.
• Strong judgment around sensitive topics, reputational issues, escalation needs and fast-moving audience conversations.
• Excellent organization skills and attention to detail, especially with tagging, labeling, routing and workflow accuracy.
• Calm, measured approach to sensitive or emotionally charged messages.
• Ability to identify patterns, themes, audience needs and emerging issues from daily engagement.

Skills

• Clear, warm writing skills that can adapt to brand tone and platform context.
• Strong judgment around sensitive topics, reputational issues, escalation needs and fast-moving audience conversations.
• Excellent organization skills and attention to detail, especially with tagging, labeling, routing and workflow accuracy.
• Calm, measured approach to sensitive or emotionally charged messages.
• Ability to identify patterns, themes, audience needs and emerging issues from daily engagement.

Benefits

Mission-driven work that matters. Your work will inspire millions. Every piece of content is crafted to create impact, spark change, and uplift people around the world.

Fun and energizing hybrid culture. Whether remote or in-person, our collaborative, creative, and low-ego culture is designed to bring out your best work.

Growth-oriented environment. We're a team of self-starters committed to leveling up — with regular feedback, bold goals, and space to learn by doing.

Exciting team activities. From virtual brainstorms to surprise challenges and offsite meetups, we make time to connect, play, and celebrate wins together.

401(k) available. Plan for your future with access to a 401(k) retirement savings plan to support your long-term financial well-being.

Health & welfare benefits. Take care of yourself with comprehensive health, dental, and vision insurance — because your well-being matters.