Social Media Audience Engagement Specialist

About The Opportunity

Job Summary
Northeastern University is looking for a creative, highly motivated Social Media Audience Engagement Specialist to help lead Northeastern Global News’ (NGN) multi-platform audience engagement strategy. The person in this role will put NGN’s award-winning journalism in front of new audiences and drive audience growth and engagement through platform-native content, distribution, and steady experimentation.

Key Responsibilities & Accountabilities

• Grow NGN’s audience and reach across social media, with Instagram and Reddit as the priority channels.
• Shape NGN’s journalism into platform-native formats by partnering with reporters and video producers to identify stories with high social potential and turn faculty research into content that travels.
• Build recurring social media franchises that encourage audience return visits, test new platforms and features, and scale successful approaches.
• Set measurable goals, track performance, and use analytics to strengthen content strategy.
• Surface audience insights that inform editorial decisions.
• Conduct social listening and monitoring by identifying conversations, sentiment, emerging stories, and reputational signals, and routing relevant information to appropriate stakeholders.
• Support Northeastern’s enterprise accounts and campaigns during high-visibility moments and major university initiatives.
• Collaborate closely with NGN journalists, multimedia producers, media relations colleagues, and faculty colleagues to maintain cohesive messaging across platforms.

Minimum Qualifications

• 3-4 years of social media experience, ideally in news, media, or a fast-moving brand.
• Strong news judgment and an instinct for stories that will travel.
• Demonstrated ability to grow a social media audience, with measurable follower and engagement gains.
• Expertise in Reddit, including familiarity with Reddit’s community culture and interest in reaching audiences there.
• Fluency in Instagram, with working knowledge of Reddit, LinkedIn, X, Bluesky, TikTok, YouTube, and Threads.
• Experience with social analytics and listening tools such as Sprinklr, Sprout Social, Meta Business Suite, or native platform insights.
• Exceptional writing, copyediting, and proofreading skills, with the ability to adapt voice across platforms.
• Strong visual judgment and the ability to refresh existing templates and graphics.
• Ability to independently manage NGN’s channels while collaborating across teams and supporting enterprise work as needed.
• Consistent attention to detail.