Social Media Engagement Manager

Unruled Masses (UM) exists to support ordinary people who want to live in communities and systems governed by the rule of law, equal treatment, and leaders who are accountable to the people. We are a nonpartisan organization, and we believe democracy is non-negotiable. We work to expose and counter corruption, meaning the abuse of entrusted power for private gain that harms the public interest. That includes abuses by public and private entities, from the highest levels of political power to the places where people live and work every day, including housing, workplaces, schools, healthcare, and beyond. Our mission is to research and expose abuses of power, educate the public on corruption and related harms, empower people to counter corruption through nonviolent and lawful civic action, and inspire hope through community. We envision a time when individuals and organizations across the country have the knowledge, tools, and resolve to prevent and mitigate the impacts of corruption and hold power accountable in their communities. We share our research, tools, and training in plain language with the public, partner organizations, journalists, researchers, and policymakers, so people can recognize corruption, protect themselves and others, and act together. UM is powered by a diverse team of dedicated volunteers with backgrounds in fields including human rights, intelligence, military, political science, law, technology, data science, creative arts, and communications. We believe diverse perspectives and lived experiences are essential to recognizing and addressing corruption.

Who We Are

Unruled Masses is a New York-based 501(c)(3) nonprofit that is building new and dynamic public civic intelligence and direct action infrastructure for peaceful civic engagement. These tools enable ordinary people to expose abuse patterns, map corruption networks and coordinate civic engagement and community building worldwide. We are nonpartisan, guided by evidence, grounded in human rights, and partner-focused to support pro-democratic coalitions. UM seeks to unite people and partners with intelligence, materials and communications to rebuild connected and hopeful communities where institutions are accountable to the people.

Who You Are

You understand that social media is more than content—it’s community. You are proactive, responsive, and tuned into how audiences engage, react, and grow over time. You may come from a background in social media, marketing, or digital communications—or be building experience in those areas. You are comfortable interacting with audiences, analyzing performance, and contributing to a growing online presence. You care about using digital platforms to inform, engage, and mobilize people around meaningful issues.

What You’ll Do

• Manage day-to-day engagement including comments, messages, and interactions
• Develop and implement strategies to grow audience and reach
• Monitor and analyze social media performance
• Identify trends and opportunities to increase engagement
• Collaborate with content and design teams
• Optimize content for different platforms (Instagram, LinkedIn, TikTok, etc.)
• Maintain a consistent voice aligned with UM’s mission
• Support campaigns, calls to action, and community engagement efforts
• Exceptional volunteers may lead growth strategy across platforms
• Launch engagement campaigns and initiatives
• Help define UM’s voice and social media presence
• Mentor other volunteers in social media best practices

Ideal Qualifications

• Experience or interest in social media management or digital marketing
• Strong communication and writing skills
• Creative and proactive mindset
• Familiarity with major social platforms
• Ability to analyze engagement and performance metrics