Social Media Manager

We are a new F&B company with 5 existing gourmet retail stores, 2 online stores, a large restaurant/event space, 3 more retail stores breaking ground this year, and a multi-location restaurant concept opening in late 2022. Our young, energetic, and savvy team of 60 individuals has big plans for the future.

About the role

We are looking for a creative and hard-working social media/marketing professional to steer our brand’s digital presence, including website, social media, PR content, and creative direction. Your goal is to make the brand stand out in the local market and help scale it into a major business within 3 years (30+ stores, 300+ employees). You will work directly with the founder & CEO and a small marketing & events team, taking a hands-on approach to tackle the challenges of a rapidly expanding business.

Responsibilities

• Manage and drive all social media strategy and content across digital platforms in both English and Cantonese.
• Oversee and curate a weekly newsletter with copywriting and imagery that aligns with the Steak King brand and appeals to Western and Chinese audiences using the Klaviyo marketing system.
• Manage the photo/video library for social media and marketing campaigns.
• Create and manage a monthly social media calendar tied to events, products, and seasonal offers for online stores, retail shops, and events.
• Execute social media marketing campaigns from start to finish, coordinating with event and retail store managers across appropriate communication channels.
• Translate marketing messages from English to Cantonese while maintaining brand voice and audience relevance.
• Measure and report performance of all digital and in-store marketing campaigns monthly, including setting budgets for social media spend and tracking ROI.
• Assist in curating products and promotions for the Steak King online shop, including setup and design needs for launch.
• Manage the graphic design team, providing detailed briefs for new products, promotions, and social media campaigns.
• Maintain up-to-date content across all digital platforms, including Facebook, Instagram, LinkedIn, Google, OpenRice, TripAdvisor, and the Steak King website.
• Identify target audiences and develop marketing plans with specific campaign objectives across different selling channels.
• Analyze customer insights and data (including from the Shopify Online Store Platform) to provide business recommendations that build brand awareness and grow market share.

Requirements

• Fluency in both English and Cantonese, with the ability to communicate effectively in both local and Western markets.
• Ambitious, flexible, and able to work independently under pressure.
• Experience in social media management, digital marketing, and creative direction.

Pay

HK$ 20,000–30,000 (negotiable) plus a bonus scheme.

This role is based in Wong Chuk Hang (100 meters from MTR station).