Social Media Director (Beauty, Health & Wellness / Startup)

About the role

A new multi-channel platform focused on women's beauty, health, and wellness is seeking a Social Media Director to lead community building and growth from launch. The platform spans editorial content, social media, live events, expert panels, brand collaborations, a podcast, and a newsprint publication. This is a hands‑on social leadership role for someone who thinks like an editor and executes like a growth marketer. The director sets the social and content strategy, generates ideas, shapes copy, and ensures everything published sits at the center of the culturally relevant beauty, health, and wellness conversation. The platform is in its launch stage, so a startup mentality and comfort working independently at a fast pace are essential.

Los Angeles or New York preferred; open to remote for the right candidate. This is a freelance/contract, ongoing engagement.

Responsibilities

• Building and leading the social media strategy across Instagram, LinkedIn, TikTok, and other key platforms from launch onward
• Collaborating closely with the founder, writers, and editorial freelance team to produce content that connects the platform's social presence, publication, podcast, and live events into one coherent voice
• Generating content ideas at a fast clip: series, formats, franchises, and collaborations
• Writing, editing, and shaping copy across captions, scripts, and editorial pieces
• Turning live events and expert panels into social‑first content in real time and after the fact
• Building and managing a content calendar across every channel
• Tracking performance and using data to decide what gets made next
• Generating assets and using brand templates and brand book to guide the look and feel of the feeds
• Partnering with creative and strategy teams to align on social plans, visuals, and ideas
• Staying ahead of platform algorithm changes and adjusting strategy accordingly
• Identifying and helping shape brand collaboration opportunities that fit the platform's point of view
• Working closely with the founder and core team to align social strategy with broader marketing and business goals
• Managing freelance contributors as the platform scales

Qualifications

• 8+ years of experience in social media strategy and editorial content concepting
• Deep experience in women's fashion, beauty, wellness, and/or health content
• Current, working knowledge of social media algorithms and how to build for them
• A results and growth mindset with a track record of growing audiences, not just posting to them
• Clear understanding of how social fits into a full marketing ecosystem
• Confident writing and idea generation: able to pitch a concept, write the caption, and edit the copy
• An elevated eye for women's fashion, beauty, and lifestyle aesthetics
• A demonstrable track record: audience growth, campaigns, launches, or platforms built or scaled
• Comfort working independently and moving fast in a startup, launch‑stage environment
• Experience at a premium beauty, wellness, or women‑focused media brand or platform
• A hand in building or scaling a brand's social presence from an early stage
• Familiarity with content ecosystems that combine editorial, social, events, and audio or video
• Experience working directly with a founder or small leadership team